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Get Financially FIT with Debbie Bailey
How Your Story Shapes Your Income with Susan Payton
Season 2, Ep. 12
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If you've ever struggled to explain what you really do in your business, or felt like your message just isn’t connecting, this episode is for you.
Today, I’m joined by the incredible Susan Payton, story strategist, copywriter, and bestselling author of The Business of Stories. Susan helps entrepreneurs and business owners craft powerful, authentic stories that build trust, create connection and ultimately lead to more sales, without ever feeling pushy or fake.
I’ve worked with Susan myself, and I can honestly say her approach has transformed how I talk about my own work, especially when speaking on stage or creating content. But what’s even more powerful is Susan’s own story…
In this episode, she shares her business journey from working at Capital Radio, meeting Chris Tarrant in an A3 layby, to building and growing a successful online business that’s fully aligned with who she is.
We talk honestly about:
- Finding your voice and building confidence in your pricing
- The surprising beliefs that can limit your income, even if you think you have a great relationship with money
- How storytelling can drive not just emotional connection, but financial growth in your business
- The routines and mindset shifts that helped Susan go from £100k business, to her biggest-ever launch
It’s a really inspiring, practical conversation that I know it will leave you feeling energised to speak up, charge correctly for the value you are offering, and run your business your way.
Susan is also running a brilliant offer this August: daily story prompts every weekday, to help you show up and be seen consistently in your business. If content creation ever feels like a struggle, this is a great place to start.
You’ll find the link to sign up in the show notes or head to:
thebusinessofstories.com/prompts
And you can sign up on 31st August and still receive all the prompts!
Let’s dive in.
Other ways to connect with Susan:
Free book: https://thebusinessofstories.com/freebook/
https://www.facebook.com/SusanPaytonUK/
https://www.linkedin.com/in/susanpaytonuk/
https://www.instagram.com/thebusinessofstories/
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