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Blizzard-Tecnica's Women2Women Program with Leslie Baker-Brown

Ep. 223

Kristin Sinnott and Kara Williard talk with Blizzard-Tecnica’s Women2Women program founder and ski legend, Leslie Baker-Brown, about her background in ski racing, and her remarkable 32 years of work for Blizzard-Tecnica. They dive into the origins story of the W2W program, including how it spans beyond women-specific gear via community-building, scholarship programs, and more. Leslie explains Blizzard-Tecnica’s design process for women’s gear, including designing the #1 selling ski in the world; she talks about what it looks like to work with women through the iterative prototyping process; what gives her hope and inspiration for the future; and where we can still work to improve the industry.

TOPICS & TIMES 

  • Leslie’s Background in Ski Racing (4:17)
  • Competing for Middlebury (4:41)
  • 32 years with Tecnica! (7:45)
  • Where women-specific gear started (9:35)
  • How the idea of W2W was born (14:36)
  • The Four Pillars (20:00)
  • How W2W has Evolved (22:52)
  • The #1 Ski in the World (27:22)
  • Women-Specific Ski Boots (34:38)
  • What’s hopeful and inspirational right now? (39:14)
  • Where can the industry do better? (41:59)
  • What We’re Celebrating (48:12)

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