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ATK Bindings, Part 1: Brand Origins & the Evolution of Tech Bindings

Ep. 199

The Italian company, ATK Bindings, has been taking the tech-binding world by storm. And in this first podcast that the brand has ever done, we talk with ATK CEO (and son of ATK’s founder), Davide Indulti, about the surprising origins of this family business; a pivotal moment in ATK’s history; where ATK saw the biggest opportunities to improve tech bindings; and more.

TOPICS & TIMES:

  • ATK, Ferrari, & the family business (2:18)
  • Decisive moment in ATK’s history (15:02)
  • Room to improve tech bindings? (22:00)
  • 2010 RT binding (33:49)
  • “Performing through lightness” (36:55)
  • What We’re Celebrating (49:28)

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