Garlic Marketing Show

Nathan Schlaffer from Marketing Mate into the world of AI and its implications in B2B marketing and sales. We discuss how a SaaS company used AI to generate marketing materials swiftly, how to make AI's role in your marketing effective, overcome challenges, and avoid mistakes in AI usage. Additionally, we explore the more complex aspects like preventing AI from fabricating information and using AI to personalize content at scale. Nathan also shares his recommendations on how to leverage AI for your marketing plans and his company's approach towards AI.What You’ll Learn:Challenges in B2B marketing that led to creating Marketing MateMarketing Mate as an AI platform for B2B marketingThe LEAD framework for buyer-centric AIPersonalizing AI content for your specific buyer personasExample of a prospect email sequence formatted for AIHaving Marketing Mate handle prompts instead of the userFeeding AI with source data instead of letting it make up factsUsing AI to create consistent messaging across the organizationEnabling sales teams with AI-generated content and assetsConnect with Nathan Schlaffer:WebsiteLinkedinResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Kevin Thompson shares his business journey about how he generated millions in courses through strategic partnerships and the importance of overdelivering value. He discusses his business success through actively nurturing relationships and provides critical insight into his impactful 'Active Appreciation Challenge.' Kevin also shares about his podcast, 'Million Dollar Relationships,' where he gives entrepreneurs a platform to share their most valuable relationships and discuss their impacts on success and growth.What You’ll Learn:How Kevin Thompson Sold $16 Million in a CourseThe Importance of Relationships in BusinessRole of Video Case Stories in Client RelationshipsWhat You Do Not Want in a Strategic PartnershipOverdelivering on Strategic PartnershipsHow Joe Polish Launched Kevins Publishing CompanyThe Most Important Part of the process for Strategic PartnershipsConnect with Kevin Thompson:LinkedinFacebookPodcast

Do you ever feel like you should ease off the gas when uncertainty hits? 😣 Most agencies make this mistake but success requires leaning IN!David Newman, Founder of the Do It! (DoIT! MBA), about why consultants and agencies need to double down on growth right now despite uncertainty. Discover two essential strategies to unlock B2B prospecting success in 'Crazytown', and learn the #1 line to counter uncertainty objections. Hear real stories of consultants overcoming challenges, and find out how to skyrocket from $500k to $1.5M as a client. He also shared exact email templates and outreach sequences focused on relevance and relationship-building rather than gimmicks. What You’ll Learn:Why Uncertain Times are the Best Times for Agencies, Coaches, and ConsultantsOvercoming the "Take the Foot off the Gas" MentalityThe Two Keys to Unlock Prospecting B2B Leads in Crazytown"The #1 Line to Handle People That Say It's So Uncertain and Crazy"How to Make 500K to 1.5M as a ClientThe Three Criteria to Figure Out a NicheThe 3 Simple Keys to a Prospecting Process to Stand Out in a CrowdHow to Get in with a 3 Million Dollar CompanyConnect with David Newman:Website LinkedinMarketing ManifestoDo it! Selling BookDo it! MBA

Ready to give your agency's approach a serious upgrade?This week, we're diving into the world of effective business systems with the brilliant Adi Klevit. Forget the old sales funnel vision; we’re talking about transforming your strategies to nurture and convert leads more efficiently than ever. And there’s a special segment on client onboarding that’ll make you rethink how you welcome new clients into the fold, ensuring they feel valued from day one.But that's not all. Adi also sheds light on the importance of agility in your processes, because being able to pivot and adapt is key in today’s fast-paced world. If you’re looking for actionable insights to streamline your operations, boost client satisfaction, and drive growth, you won’t want to miss this episode.Let's level up your agency together!What You’ll Learn:Improving Sales with Systems Over FunnelsStrategic Client Onboarding for Long-Term SatisfactionThe Value of Regularly Updated Business ProcessesBoosting Business Efficiency and Profitability with SystemsEngaging with Experts to Optimize Business SystemsCustomized Sales Follow-Up Strategies for Higher ConversionConnect with Adi Klevit:Website LinkedinContact Number: (503) 662-2911

Devin Herz, a true wizard when it comes to lighting up trade shows with the latest tech, and Michelle from Christie's Photographic Solutions, who brings over 40 years of capturing moments that make hearts skip a beat.They didn't just share tips; they shared a vision for making trade shows unforgettable. Imagine turning heads with dazzling LED displays, creating snapshots that bridge hearts to brands, and ditching those all-too-familiar giveaways for interactions that truly resonate.We talked about painting stories with digital canvases, adding a sprinkle of fun with gamification, and the magic of planning with a purpose. And those tangible marketing gems for follow-ups? Game-changers.Feeling like your trade show game could use a spark of inspiration? Dive into our full conversation for strategies that promise to turn the ordinary into extraordinary.Let's make those trade show floors buzz with excitement, innovation, and connections that last a lifetime!What You’ll Learn:Innovative Ways to Use Photography in Trade ShowsExploring New Technologies for Trade Show DisplaysThe Role of Promotional Items in Attracting Booth VisitorsThe Impact of Display Technologies on Trade Show EngagementThe Power of Photography in Enhancing Booth EngagementThe Importance of Post-Event Follow-UpHow to Work with Printavision and Christie's Photographic SolutionsConnect with Devin Herz:Website Devin Herz LinkedIn Instagram TiktokConnect with Michelle Granger:InstagramMichelle LinkedIn

In the world of trade shows, Digital Arts Imaging stands as a beacon of expertise with over 25 years in the field. Led by Rob Vernon, this team knows how to elevate your brand. From carefully choosing the right venue to creating eye-catching, color-coded booth designs, they've helped clients double their business in just five years.Specialized in aiding pharmaceutical companies, they offer straightforward messaging and practical giveaways that attendees actually want. Add in automated follow-up sequences and innovative fabric backdrops, and you have a recipe for trade show success that's both effective and manageable. Choose Digital Arts Imaging for your next trade show strategy, and watch your results soar.What You’ll Learn:Essential Strategies for Tradeshow SuccessTwo Critical Questions to Ask for Tradeshow PlanningThe Competitive Advantages of Participating in TradeshowsCrafting a Compelling Narrative on the Tradeshow FloorDesigning a Story-Driven Tradeshow Booth: A Case StudyHow a Travel Agency Achieves Full Bookings via Tradeshow MarketingCommon Pitfalls in Tradeshow Booth Design and How to Avoid ThemMost Impactful Tradeshow Giveaways: Real-World ExamplesPre-Tradeshow Checklist: The One Must-Do TaskCalculating ROI and Other Metrics for Tradeshow SuccessConnect with Rob Vernon:Website LinkedIn Linktreehttps://www.acuteangling.com/ResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel