Game Changers Radio

Kyle Sandilands has launched his subscription platform. The next question is obvious: when do the advertisers arrive?Head of data and media at Spinach Advertising Ben Willee joins us to explore what agencies are really looking for, how valuable paying subscribers are compared to traditional radio audiences, and why first-party customer data has become the new currency of media.From founding partners and live events to merchandise, brand-funded content and creator commerce, we look at the commercial opportunities—and the challenges—waiting for Kyle as he attempts to build Australia's biggest direct-to-consumer media business.

For months, Mary Madigan has been one of the journalists covering the biggest story in Australian media. Now she's become part of it.The news.com.au reporter joins Game Changers Radio for her first in-depth interview since accepting a role alongside Kyle Sandilands on his new subscription platform.What convinced her to make the leap? What exactly will her role involve? How do you prepare to work with one of Australia's most unpredictable broadcasters? And after reporting on the collapse of Kyle & Jackie O, what does she think history will say about how one of radio's greatest partnerships came to an end?It's a candid conversation about journalism, broadcasting, reinvention and stepping into the biggest media story of the year.

Kyle Sandilands' biggest career gamble is officially underway.This week we deliver our first App Report, discussing what subscription success really looks like.How many subscribers does Kyle need? What makes fans willing to pay? And can a personality built for mass-market radio thrive inside a closed community?Later, former corporate PR executive and communications strategist Caroline Voaden joins us to analyse the positioning of Kyle Sandilands, Jackie Henderson and Karl Stefanovic, explaining how each can rebuild, reshape and strengthen their brands during one of the biggest media stories of the year.A big thank you to crisis PR expert Caroline Voaden for joining us. Follow Caroline here:Instagram: @carolinevoaden.commsTikTok: @carolinevoaden.commsLinkedIn: Caroline VoadenThis episode features excerpts from ..The Debrief with Savanna YoungAt Home with Kyle from Kyle Sandilands Live

Long before creators, subscriptions and direct-to-consumer media became the industry's biggest conversation, Jules Lund was building for a world most broadcasters couldn't yet see.In this wide-ranging interview, Jules explains what legacy media got wrong, why audiences matter more than platforms, and what every content creator should be focusing on in 2026. We discuss Tribe, Meta's algorithm changes, podcasting, apps, creators, influence, audience trust, and why 20,000 people who genuinely trust you may be worth far more than 500,000 followers.If you're wondering where radio, podcasting and creator media are heading next, this conversation is essential listening.

Another major twist in Jackie Henderson's Federal Court battle with ARN. This week, the court ruled that ARN can rely on sworn affidavits from Kyle Sandilands and his manager Bruno Bouchet that were originally prepared for Kyle's own legal case. Why were these documents so important? What is ARN hoping they'll reveal? It’s all things that have made us go hmmmm. Legal expert Michael Byrnes explains what the judge decided, whether the balance of the case has shifted, and answers a listener's question about why the February 26 complaint letter continues to loom so large.

Radio's greatest strength has always been the shared live moments. We unpack Tommy and Carrie's viral on-air moment and why thousands of people hearing something at exactly the same time is still broadcast's superpower.Then we turn to Kyle Sandilands' biggest career gamble. With his new subscription app launching on August 10, success is no longer measured by ratings or cume, it's measured by one simple equation: X × $99.What is the magic number? Why is building a paying community so different from building a mass audience? And can Kyle deliver enough value to keep superfans paying month after month?Plus, Kyle's manager Bruno Bouchet joins us to answer your biggest questions about the app, the launch, pricing, features and what's coming next.