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Galvanize - A Generate UK Marketing Podcast

Join Generate UK, an award-winning digital marketing agency, as we discuss the key marketing trends, topics and insights that marketers and business leaders need to know to galvanize your marketing strategies and achieve
4/8/2021

The Value of Brand Marketing

*RECORDED FEBRUARY 2021*Join us as we discuss how to achieve both short and long-term business growth with brand marketing alongside OnTrack International’s Managing Director, Fraser Jones.The COVID-19 pandemic has forced marketers to adopt digital marketing activities at an astounding rate, turning the online landscape into a battlefield; waging an all-out lead generation war to keep themselves afloat during the economic uncertainty.However, with so many businesses congesting digital channels, and a growing population of out-of-market prospects, organisations are beginning to question if this is right approach to be taking.Increasingly, successful marketing departments are walking a different path, investing in their brand to generate business growth.Join us as we discuss the value of brand marketing for businesses right now, during a 45-minute webcast with OnTrack International’s Managing Director, Fraser Jones, including:the key lead generation challenges facing marketers in 2021the importance of having a brand strategy to drive business growthhow to create a brand that resonates with your audiencesome great approaches you can take to successfully communicate your brand storyAbout Generate UKGenerate growth through marketing with an award-winning, full-service digital marketing agency based in Berkshire.As the UK’s only digital marketing agency in the UK to hold the Customer Service Excellence Accreditation+, we are committed to achieving clear, measurable returns from your marketing, delivering engaging designs and smart development solutions, whilst providing you with the highest level of customer service.About OnTrack International OnTrack International are valued learning and development consultants for the world’s most successful businesses.They work closely with businesses to create bespoke learning and development solutions that optimise the learning experience and focus on delivering the results you want.They offer a broader range of blended learning resources and options than any other provider. That means we are better equipped to create and deliver optimum learning experiences that create powerful business results.
4/8/2021

Marketing During Times of Recession

*RECORDED NOVEMBER 2020*Join us as we discuss how to market and grow your business during the current economic uncertainty with Tom Barton.In times of economic uncertainty it can be easy to just batten down the hatch and simply reduce your marketing spend.However, history has taught us that those willing to invest more in their marketing during a recession achieve much greater long-term success than those who do not.We understand the challenges of growing a business during a recession, in fact we did it ourselves at the height of the last economic crisis.Join us as we discuss a wide range of topics during a 60-minute webcast with Tom Barton, including:how marketing has been impacted by COVID-19a few ways businesses are responding to current eventsthe long-term business benefits of marketing during a recessionsome great growth hacks, as well as things to avoid when advertisingAbout Generate UKGenerate UK was founded in 2008, in the middle of the last recession. Since then we have grown from strength to strength, supporting companies of all different sizes and industries with their marketing needs.What we’ve learnt from our humble beginnings has put us in a unique position to help companies make the most of their budgets during the current situation.We firmly believe that companies can still succeed and be profitable during a recession and we want to share that knowledge and support businesses with all their marketing requirements.