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FutureGirlCorp Podcast
ROADMAP // Planning your journey
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When you've defined your business model, you need to know how you're going to execute it. Our ROADMAP class helps you understand what strategy is, and why its important and when you should do it.
In this episode we showcase the following lectures:
Pia Stanchina // Industry Manager for Fashion and Luxury, Driven - Developing Your Business Roadmap
Maxine Mackie // Innovation Consultant, IBM - Iterating Your Strategy
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USER PROFILES // Understanding your customers
39:33Who are your market and how are you planning on reaching them? If you've spent all your time and budget on building that killer app with no thought to how you're going to get users to download it, this class will help you identify your market and know how to reach them. We walk through customer and client personas giving you a key framework for future business decisions. In this episode we showcase the following lectures: Tabitha Goldstaub // Co-Founder of Cognition X - Creating User Profiles For Your Business Georgina Harding // Co-Founder of Semaine - Using User Profiles To Plan Your Editorial Content Charly Massey // Founder of Charly Inc. - Turning Users Into Customers
BUSINESS MODEL // How to generate revenue
34:01Turning your idea into a great business model is integral part of creating value in your company. How can you execute on a vision to bring lasting revenue in your business. We take a look at the Business Model Canvas and Lean Canvas as a framework for developing an effective business model that creates, captures and delivers value. In this episode we showcase the following lectures: Amy Thomson // Founder of Seen Collective - Turning Your Vision Into a Business Model Perri Lewis // Creative Director, Mastered - Why We Chose Our Business Model Jade Harwood // Co-Founder of Wool and the Gang - Identifying The Right Business Model For You Julie Kainz // Business Analyst, Founders Factory - Making Your Business Model Attractive to Investors
VISION // How to find and refine your focus
44:00What is the driving force behind your business? In order to reach your greatest potential you need to have a clear idea of your journey and what you stand for In this episode we showcase the following lectures: Sharmadean Reid // CEO and Founder of WAH London - Creating Your Vision Statement Rea Deacon // Founder of Perlesque - Turning a Problem Into a Vision Leila Fataar // Head of Culture and Entertainment at Diageo - Turning Your Vision Into a Marketing Statement Selina Donald // Co-Founder of Be The bulb - Communicating Your Vision On Your Website Linzi Boyd // CEO Brand Famous - Using Your Vision To Build Your Brand