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#14. Professor Michael Haenlein: TikTok, Netflix and the Future of Entertainment
Michael Haenlein is a leading expert on the impact of new technologies on firms and consumers, a Professor of Marketing at ESCP Business School, and holds Visiting Positions at Kozminski University in Warsaw and Trinity Business School in Dublin. He examines issues such as video gaming, mobile gaming, artificial intelligence, social media, and influencer marketing and has published over 50 articles in academic and practitioner-oriented journals. As a consultant, he has worked with many international companies in various industry sectors, such as telecommunications, financial services, technology, and private equity.
Summary
Professor Haenlein discusses the future of social media, the shift towards authenticity and interactivity, the impact of social media on relationships and trust, and the responsibility of social media platforms. He also explores the consequences of social media on mental health and polarisation, the perception of distraction and overstimulation, the rise of streaming and individual content creators, and the disruption of traditional media organisations. The conversation highlights the challenges of content creation and quality, as well as the concentration of platforms and the democratisation of content creation.
The conversation then explores gaming as a form of entertainment, debunking misconceptions and highlighting its size and reach. It delves into the time consumption and active engagement in gaming, as well as the social connections and virtual world it offers. The discussion also touches on advertising in games and the potential gamification of TV and films. The impact of AI on customised entertainment is explored, and the importance of understanding new technologies through personal use is emphasised.
Key Moments
01:27 The Future of Social Media
04:24 Authenticity and Interactivity in Social Media
13:11 The Impact of Social Media on Trust and Misinformation
20:32 The Design and Responsibility of Social Media Platforms
23:56 The Consequences of Social Media on Mental Health and Polarization
26:12 The Perception of Distraction and Overstimulation
30:29 The Rise of Streaming and Individual Content Creators
36:18 The Disruption of Traditional Media Organizations
40:34 The Challenge of Content Creation and Quality
47:32 The Concentration of Platforms and Democratization of Content Creation
51:43 Gaming as a Form of Entertainment
52:39 Misconceptions about Gaming
53:40 Size and Reach of the Gaming Industry
54:07 Time Consumption in Gaming
55:33 Active Engagement and Social Connections in Gaming
56:29 Gaming as a Virtual World
57:23 Advertising in Games
01:01:13 Gamification of TV and Films
01:02:37 AI and Customized Entertainment
Music credit: David Cutter Music / @dcuttermusic
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