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Founded Beauty

LilaNur Parfums - The Fine Fragrance Brand Connecting India's Rich Floriculture Economy With French Haute Parfumerie ft. Anita Lal & Paul Austin

Anita Lal and Paul Austin are the co-creators of the Indian fine fragrance brand, LilaNur Parfums. 


The brand launched in 2021 when Good Earth founder and fashion powerhouse, Anita, met fragrance industry veteran and brand expert, Paul, and realised a mutual passion for India’s abundance of natural fragrant sources. Tune in as we discuss LilaNur’s journey to becoming a premium global brand in the world of modern perfumery and commitment to sustaining India’s huge farming community. 


If you enjoyed this episode, please make sure you like, subscribe, leave us a review and share with anyone you know who will love it too! 


Founded Beauty is available on all podcast platforms and we release new episodes every Monday and Thursday so be sure to follow the podcast to be notified. We really appreciate every single listen, share, and review. It goes such a long way and helps us reach new listeners. 


Follow Akash & Anita: 


Akash Mehta: @mehta_a 

Fable & Mane: @fableandmane 

www.fableandmane.com 


Anita Lal: @neroliblooms

LilaNur Parfums: @lilanurparfums

www.lilanur.com 


Follow us on Instagram @founded.beauty and TikTok @foundedbeauty


For more information about Founded Beauty, please visit www.foundedbeauty.com 

#foundedbeauty

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