Share
![cover art for Madness & the Media: The inside story of Jordan’s greatest PR moves](https://res.cloudinary.com/pippa/image/fetch/h_750,w_750,f_auto/https://assets.pippa.io/shows/63f8ece60a0d230011b35d47/1715099989015-3d3e7df0de15fbe5c9acf0f854ef443b.jpeg)
Formula For Success
Madness & the Media: The inside story of Jordan’s greatest PR moves
DC and Eddie are joined this week by the former head of press and PR at Jordan Grand Prix, Giselle Davies. She recalls how the F1 underdogs wowed the media with stunts like a circus-inspired car launch and by bringing in models like Katie Price (aka the other Jordan). Plus how she dealt with drivers like Gerhard Berger and Ralf Schumacher and tried her best to tame EJ.
DC and EJ also tackle listener questions on Checo Perez’s loss of form and Eddie’s memories of Italian driver Andrea de Cesaris.
Anchors, you can now join the FFS! Club for ad-free listening, bonus episodes and more!
Get in touch with DC and Eddie by emailing ffs@whisper.tv and follow the show on Instagram, Twitter, YouTube and TikTok.
Produced by Whisper
Executive Production by Whisper & New Strange
Recorded & Edited by New Strange
More episodes
View all episodes
81. Adrian Newey rejects Ferrari for Aston Martin & Mark Webber’s Melbourne Miracle
33:07||Season 1, Ep. 81Why did Adrian Newey choose Aston Martin over Ferrari? How long will it take Aston Martin to go from pretenders to contenders? What parallels can be drawn between Aston Martin now and Red Bull when Newey joined them in 2006? EJ shares exclusive insights into Adrian Newey's major move to Aston Martin in 2025.Plus, Mark Webber returns to join DC and EJ for a trip down memory lane as he looks back on his incredible motor racing career. The 48-year-old reflects on how EJ played a pivotal role in his ascent through the ranks and shares insights into the challenges of racing in an underwhelming Minardi car at the 2002 Australian Grand Prix.Anchors, you can now join the FFS! Club for ad-free listening, bonus episodes and more!Get in touch with DC and Eddie by emailing ffs@whisper.tv and follow the show on Instagram, Twitter, YouTube and TikTok.Produced by WhisperExecutive Production by Whisper & New StrangeRecorded & Edited by New Strange80. Mark Webber: Managing Piastri & what went on with McLaren in Monza (Part 1)
36:54||Season 1, Ep. 80Who is McLaren’s number 1 driver? Is this the end of Red Bull and Verstappen’s dominance? Why are Ferrari so inconsistent? DC, EJ and Mark Webber break down last weekend’s extraordinary Grand Prix in Monza, where Ferrari claimed their first home win since 2019…. thanks to Charles Leclerc’s one-stop gamble. Plus, Webber, who is now managing Oscar Piastri, reveals what it’s like mentoring Australia’s next superstar and is backing him to get better and better as we head down the final stretch this season. Anchors, you can now join the FFS! Club for ad-free listening, bonus episodes and more!Get in touch with DC and Eddie by emailing ffs@whisper.tv and follow the show on Instagram, Twitter, YouTube and TikTok.Produced by WhisperExecutive Production by Whisper & New StrangeRecorded & Edited by New Strange79. Are McLaren set to dominate F1? Newey to Alpine?
39:29||Season 1, Ep. 79Did Lando's win in Zandvoort signal the start of a new era of McLaren dominance in F1? What did Flavio Briatore discuss with Eddie after his recent appearance on the podcast?DC and EJ discuss all things happening in F1 coming off the summer break and look ahead to this weekend's Italian Grand Prix.Anchors, you can now join the FFS! Club for ad-free listening, bonus episodes and more!Get in touch with DC and Eddie by emailing ffs@whisper.tv and follow the show on Instagram, Twitter, YouTube and TikTok.Produced by WhisperExecutive Production by Whisper & New StrangeRecorded & Edited by New Strange78. Predicting the future
28:41||Season 1, Ep. 78What will the 2026 regulations mean for F1? Which team will Max Verstappen be driving for by then? And will DC finally get Eddie to say where Adrian Newey is going?F1 is back after the summer break but DC & EJ are looking way beyond Zandvoort. They put Eddie's powers of prediction to good use by revealing what the future holds for F1 and some of its key drivers & teams. Spoilers inside!Anchors, you can now join the FFS! Club for ad-free listening, bonus episodes and more!Get in touch with DC and Eddie by emailing ffs@whisper.tv and follow the show on Instagram, Twitter, YouTube and TikTok.Produced by WhisperExecutive Production by Whisper & New StrangeRecorded & Edited by New Strange77. Flavio Briatore: The future of Alpine & Fernando Alonso (Part 2)
23:41||Season 1, Ep. 77Why has Flavio returned to F1 with Alpine? What are his goals for the team? What are the secrets of his 20+ year ‘marriage’ to Fernando Alonso?The flamboyant Flavio Briatore is back to discuss all this and more with Eddie, while DC continues to battle his dodgy internet connection.This episode was recorded at the end of July.Anchors, you can now join the FFS! Club for ad-free listening, bonus episodes and more!Get in touch with DC and Eddie by emailing ffs@whisper.tv and follow the show on Instagram, Twitter, YouTube and TikTok.Produced by WhisperExecutive Production by Whisper & New StrangeRecorded & Edited by New Strange76. Flavio Briatore: Schumacher, Verstappen & bringing entertainment to F1 (Part 1)
22:40||Season 1, Ep. 76How did a ‘t-shirt salesman’ who’d never watched an F1 race, become one of its most successful team principals?Flavio Briatore is this week’s guest on FFS! to tell the story of his remarkable, and often controversial, career in the paddock.If you’d like to hear the second episode NOW, it’s already available to FFS! Club members. Sign up at https://ffs.supportingcast.fm/.Get in touch with DC and Eddie by emailing ffs@whisper.tv and follow the show on Instagram, Twitter, YouTube and TikTok.Produced by WhisperExecutive Production by Whisper & New StrangeRecorded & Edited by New Strange75. George Russell disqualified!
24:34||Season 1, Ep. 75“It’s a shocking situation…”EJ and DC are back with their reactions to last weekend’s race in Spa and the post-race disqualification of George Russell. Plus they discuss whether we’ll really see a title race this year and Eddie has doubts about whether Audi will be a success in F1.Anchors, you can now join the FFS! Club for ad-free listening, bonus episodes and more!Get in touch with DC and Eddie by emailing ffs@whisper.tv and follow the show on Instagram, Twitter, YouTube and TikTok.Produced by WhisperExecutive Production by Whisper & New StrangeRecorded & Edited by New Strange74. Should Lando have ignored team orders in Hungary?
50:33||Season 1, Ep. 74There’s plenty to talk about this week on FFS! DC and EJ discuss all the fallout from the Hungarian Grand Prix - whether Lando was right to move aside for Oscar Piastri, why Max seemed so angry and who was to blame for his collision with Lewis Hamilton.They also weigh in on Max’s future at Red Bull and why DC might be wrong about where Adrian Newey is going. Plus David & Eddie send their love to Ralf Schumacher, who last week became the highest profile driver in F1 history to come out as gay.Anchors, you can now join the FFS! Club for ad-free listening, bonus episodes and more!Get in touch with DC and Eddie by emailing ffs@whisper.tv and follow the show on Instagram, Twitter, YouTube and TikTok.Produced by WhisperExecutive Production by Whisper & New StrangeRecorded & Edited by New Strange