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cover art for #69 Anna Ratala, Co-Founder of Zvook

Foreign Founders

#69 Anna Ratala, Co-Founder of Zvook

Season 6, Ep. 10

Anna Ratala went from running major tech events in Singapore to building Zvook, a venture-backed podcast advertising platform that she ultimately had to shut down after 4+ years. In this deeply honest conversation, she shares the emotional journey of letting go, rebuilding her identity beyond "founder," and finding her next chapter at a former competitor.


What You'll Learn:

  • How to recognize when it's time to shut down your startup
  • Challenges of transitioning from founder to employee
  • How to use authentic storytelling as a marketing channel
  • The reality of fundraising struggles and investor conversations
  • Why failure is more accepted in America than other countries


KEY TIMESTAMPS:

02:30 - From Finland to Singapore: Running Slush Singapore

12:00 - Content Strategy: Using Founder Stories as Marketing

15:30 - The Complexity of Scaling Host-Read Advertising

18:45 - Running Out of Money: The Final Year Struggles

24:15 - The Hard Decision: Shutting Down After 4+ Years

30:45 - Identity Crisis: Who Am I Without Being a Founder?

36:20 - Joining Red Circle: Working for a Former Competitor

39:15 - Leaving Ego at the Door: Transitioning to Employee

42:30 - Current Role: Marketing Director at Red Circle

49:30 - Optimistic Outlook: Seeing Opportunities, Not Obstacles


Connect with Anna:

Anna's story is a reminder that entrepreneurship isn't just about the successes - it's about resilience, learning from failure, and finding new ways to contribute to the industries you're passionate about.


Subscribe for more immigrant founder stories and startup insights!

#Entrepreneurship #StartupFailure #PodcastAdvertising #ImmigrantFounders #StartupStories

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