Food Founders® Podcast

Focusing on the wrong things in your business is costing you time and money. Inside this episode I share 3 frameworks to maximize your time so you can spend your energy on what actually matters in your business. Want to optimize your business for growth? Join the Simplify & Sell priority list and be the first to know when enrolment opens. www.simplifycpg.com

Are you losing sales every time people come to your website? In this episode Ainsley dives into 3 of the biggest website mistakes that are costing you sales. Tweaking these 3 pieces not only will get you more customers, it will help drive a higher cart value from the people buying from your site already. Stop leaving money on the table and start making your business grow faster and easier. Want to optimize your business for growth? Join the Simplify & Sell priority list and be the first to know when enrolment opens. www.simplifycpg.com

If you're trying to fix your growth problems by just doing more, you're missing out on the easiest way to grow your business. In this episode I share how to accelerate your growth without just doing more. By focusing in on this one thing, you'll be doing what the most successful brands do and will not only grow your sales, but save yourself time too. Want to optimize your business for growth? Join the Simplify & Sell Priority Waitlist and be the first to know when enrolment opens. www.simplifycpg.com

Rebecca Brady didn’t set out to build a company, she just wanted to make the crackers she missed from home. But what began as a solo kitchen project soon snowballed into something much bigger.In this episode food founder Rebecca, owner of Top Seedz shares the real, unfiltered journey from doing everything herself to leading a team of 70, many of them refugees from around the world. It’s a story of grit, growth, and the magic that happens when you stop trying to do it all alone.We dive into:💪 Why her first hire changed everything🌍 Building a multicultural team through Journey’s End📈 Scaling from farmer’s markets to Whole Foods🧠 How mindset shifts fueled massive growth💬 The power of asking for help and saying yes before you’re readyIf you’ve ever felt stuck in solo mode, this conversation will remind you that you don’t have to carry it all. Growth comes from connection, not control.Check out Top Seeds here https://topseedz.com/Download the Profitable Product Scorecard here https://bit.ly/3D8O4syWant support growing your food business? Visit https://bit.ly/47j5Bs3

When a life-threatening pregnancy condition left Amy Upchurch fighting for her life, she didn't just survive—she revolutionized women's wellness.In this powerful conversation, Amy reveals how her darkest moments birthed Pink Stork, now a multi-million dollar empire built on truly hearing women's needs. Her "Customer Obsession" approach has created the kind of fierce loyalty most founders only dream of. For those questioning if purpose and profit can coexist, Amy offers a masterclass in translating personal pain into meaningful impact. She candidly shares how she balances six children with explosive business growth, and why vulnerability became her strongest asset.Whether you're building a brand from scratch or seeking deeper connection with your customers, this episode gives you the fuel and framework to transform you're looking for. Check out Pink Stork here - https://pinkstork.com/Download the Profitable Product Scorecard here https://bit.ly/3D8O4syWant support growing your food business? Visit https://bit.ly/47j5Bs3

Food founder Gregory Vetter shares the raw, unfiltered story behind Tessemae's salad dressing- an idea sparked by stolen dressing to becoming a national brand that pioneered the clean eating movement to the eventual business challenges that tested his resolve.Key takeaways you'll walk away from the episode with:Practical strategies for questioning and reinventing industry "standards" that everyone else acceptsA proven framework for staying directly connected to customers (hint: it's not focus groups)How to implement a "Most Important Goal" system that aligns your entire team and drives growthCritical insights on investor relationships and what Greg would do differentlyReal-world wisdom on balancing innovation with operational excellenceWhether you're launching a food brand, scaling your CPG company, or simply need the courage to challenge conventional wisdom in your industry, Greg's candid account provides both inspiration and practical tools to navigate your own entrepreneurial journey. His lessons come from both spectacular successes and painful setbacks—making this episode essential listening for anyone building something meaningful against the odds.Grab Greg's book Undressed: The Unfiltered Story of My Failed American Dream and How It Led to Success Download the Profitable Product Scorecard here https://bit.ly/3D8O4syWant support growing your food business? Visit https://bit.ly/47j5Bs3

Ainsley dives into three overlooked areas where food and drink brands are leaving money on the table—and how simple tweaks can unlock hidden profits. From post-purchase flows that drive repeat sales, to optimizing your online listings, to SKU prioritization that boosts margins, Ainsley walks you through real-life examples of brands making more with what they already have. If you’re ready to work smarter, not harder, this episode is for you.Download the Profitable Product Scorecard here https://bit.ly/3D8O4syWant support growing your food business? Visit https://bit.ly/47j5Bs3

Food founders Eli & Grace of Absurd Snacks share their journey in creating a new line of nut-free and allergy-friendly trail mix. They share how a university class fueled the creation of Absurd Snacks, which was inspired to address the serious food allergies of a fellow classmate. Eli and Grace discuss the challenges they faced such as finding ingredients free from allergens and managing the production process. They touch on their use of social media platforms to build community and spread the word about their product.Learn more about Absurd Snacks here: https://absurdsnacks.com/Want support growing your food business? Visit https://bit.ly/47j5Bs3Get The Blueprint to having a Food Brand That Sells here: www.foodbrandsthatsell.com