FLOW Show

What does it look like to build a creative career around intention, not algorithms? In this episode of FLOW Show, Aleksandra sits down with Max Hemphill - fashion and luxury photographer, creative founder, and one of LinkedIn’s most refreshing voices - to talk about reinvention, purpose, and the power of staying true to your vision.From his early days modeling and shooting campaigns for H&M, to blending fashion and luxury travel, to now running his own full-service creative agency, Max shares how he’s built a career that’s both aspirational and deeply grounded. They talk about creative alignment, the importance of saying no to the wrong clients, the return of analog formats, and why success without intention doesn’t mean much.If you’re a creative, marketer, or dreamer who’s figuring out how to evolve without losing yourself - this one’s for you.

What does it take to walk away from a stable job and start a career in one of the most competitive cities and industries in the world? In this episode of FLOW Show, Aleksandra sits down with Ryan Roberts, Customer Success Director, North America at Pixelz, to explore his unconventional journey - from chasing dogs with a film camera in his backyard to running major studios in New York and LA, and now supporting major e-commerce brands with their content creation processes. Ryan opens up about why customer success is about partnership, not transactions, and how AI, automation, and data are transforming creative production. This is an inspiring conversation about risk-taking, curiosity, and the future of creativity.

What makes a photo shoot truly successful? According to Marina Muñoz Fortuny, it’s not just about visuals - it’s about people and how it made them feel. In this episode, Marina shares her journey from being in front of the camera as a model to leading production teams at global brands.We talk about how empathy changes the way you manage a set, why simple shifts can make modeling careers safer, and the responsibility brands carry through their casting choices. Marina also shares her perspective on AI, body diversity, and the power creatives have to shape culture through the images they produce.

What does it take to be heard as a creative in today’s noisy world? In this episode, Jo Bird - creative director, brand builder, and LinkedIn powerhouse - shares her journey from a shy creative to a confident speaker and personal branding expert. We talk about how to build your brand while still employed, why talent alone isn’t enough, and how to keep creative ideas from getting diluted in the corporate machine. Whether you want to grow your personal brand, get more confident speaking up, or protect your creative vision, Jo’s insights will give you plenty to think about.

What happens when curiosity meets technology in the world of photography? In this episode, we sit down with Matt Brasier, Creative Product Director for E-Commerce at Profoto, to explore a career that spans painting studio sets to shaping cutting-edge tools for e-commerce studios.Matt shares how curiosity led him from film to digital, catalogs to e-commerce, and, eventually, from brand to the technology side of the industry. We talk about the fears and excitement around new technology, why openness and collaboration have always mattered more than secrecy, and why the craft and vision of the creative will always outlast the latest tool.Whether you’re a photographer, studio leader, or simply curious about where technology is taking creativity, this conversation is a reminder that growth comes when we stay open, keep learning, and let curiosity be the engine.Explore the resources mentioned by Matt:Matt’s website Profoto’s: Youtube channel, “Share the Light” website and their InstagramFilm Lights InstagramISO1200 Magazine InstagramSean Tuck YoutubeMoment Youtube

What does it take to stand out as a photographer in a content-saturated world? In this episode, Indy Sagoo, Commercial and Fashion Photographer, shares how he’s carved out his space by building a strong personal brand, leaning into storytelling, and staying open to reinvention.We talk about how to position yourself for the kind of work you want, the balance between speed and quality in high-volume environments, and why creative direction is just as important as technical skill. Indy also shares his perspective on AI and future-proofing your creative career in a fast-changing industry.Whether you’re a photographer, creative director, or want to learn more about the e-commerce industry, this conversation is full of thought-provoking ideas, insights, and inspiration.

What does true representation in advertising really look like, and why are so many brands still getting it wrong or avoiding it completely? In this episode, Laura Winson, CEO and Co-Founder of ZBD Talent, shares her mission to bring disabled, visibly different, trans, and non-binary talent into the spotlight.We discuss the business case for inclusive casting, why disability is so often left out of the diversity conversation, and what it actually takes to make your advertising inclusive in the long run. Laura also shares her thoughts on the impact of AI, where brands are getting stuck, and why starting small is still a big step in the right direction.Whether you're a producer, marketer, or creative, this episode is packed with real talk, practical tips, and plenty of inspiration to help you move from intention to action.

In this special solo episode, Aleksandra flips the script and steps behind the mic - not just as host of the FLOW Show, but as the guest too. She shares her journey from being a professional athlete and outsider to the e-commerce studio world, becoming Director of Experience Marketing at Pixelz, and the driving force behind FLOW.You’ll hear the story of how personal branding landed her the job without a single application, why FLOW has grown into more than just an event, and what surprised her most about working with creative studios. From fast-paced production timelines to the magic of building a global creative community, Aleksandra gives an honest and insightful look at what it means to create experiences that truly connect.Whether you’re involved in events or a photo studio or just curious about the humans behind the scenes, this one is full of inspiration and heart.

Can AI really transform e-commerce content creation into a fully digital process? How far and how fast can it push the tradition studio setup? In this episode, innovation technology consultant Wojciech Kropidlowski shares his take on the world of content creation and the role AI plays in it.We dive into everything from virtual try-ons and AI-generated models to building AI-dedicated studio teams and redefining traditional roles. Wojciech offers a grounded, practical look at what’s working now, what still needs time, and how studios can strike the right balance between automation and human creativity.If you’re thinking about integrating AI into your workflow - or just trying to make sense of what’s hype and what’s real - this episode is packed with insights, examples, and a dose of real talk.