Floor 9

In this episode: What the Lab thinks about Vision Pro, Apple’s first spatial computing device, and its potential impact on media consumption habits. Plus, various other interesting tidbits from Apple’s WWDC event this week, including the unified presence of widgets across OS’s, and Apple’s deliberation omission of generative AI. Floor 9 is a podcast created by the IPG Media Lab to bring you our latest musings and hot takes at the intersection of consumer technology and digital media. In this episode, you’ll hear from Adam Simon, our managing director, and Ryan Miller, director of partnerships. If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening!

Welcome back to Floor 9! As usual, we are kicking off the year with a CES recap episode that features the entire IPG Media Lab team, plus Chad Stoller, Global Chief Innovation Officer of UM Worldwide. Listen now to hear about our team’s thoughts on the biggest trends in digital health, entertainment, mobility, smart home, and vice economy coming out of this year’s CES show floors! If you'd like to learn more about our CES learnings, please check out the Lab's CES content, including an in-depth written recap, here: https://ipglab.com/ces/Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

Come one, come all! ‘Tis the season for our annual holiday episode of Floor 9. This year, we’re closing out the year with a not-so-Secret Santa gift exchange featuring co-hosts Ryan and Adam, along with the entire Strategy team here at the Lab — Chelsea, Katy, and Richard. All the gifts given in this episode have ties to one or more of the Innovation Territories that we track throughout the years at the Lab, while also reflecting what we know of each other. So listen now to find out what we gifted each other, and why we think they are representative of the key innovation trends. Maybe our selection of innovation-minded gifts will inspire gifts for your loved ones, or highlight innovation territories to pay attention to!As always, you can find Adam on Twitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

Welcome back to Floor 9! 'Tis the season again to talk about holiday shopping trends. Listen now to hear co-hosts Adam and Ryan walk you through the following trends in holiday shopping and recent news from the streaming services:Highlights from recent holiday shopping reports from Insider Intelligence and the Deloitte holiday survey;The looming recession’s impact on holiday shopping (or the lack thereof);Amex’s Small Business Saturday event and how to support SMBs during the holidays;News on emerging shopping trends: Amazon partnering with Snapchat for Shoppable AR lenses & Peloton’s new ecommerce widget;Latest streaming news on Netflix and Apple adding live sports content, the resulting increase in ad opportunities, and Disney’s broadening ecosystem playWe close out the episode with a quick discussion on the ongoing FTX debacle and a potentially long crypto winter. If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast.As always, you can find Adam on Twitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening!

This week on Floor 9, we welcome a panel of experts on direct mail, including Dave Fink, Founder and CEO of Postie, Paul Tracey, VP of Advisory Services at Matterkind, and Lauren Banks, Brand Marketing Specialist at USPS. Moderated by Ryan Miller, Senior Manager of Partnerships at the Lab, our group of industry insiders dive into the unique capabilities of direct mail as a media channel, dispel some common misconceptions about direct mail among marketers such as addressability and sustainability, and explain how modern direct mail companies (like Postie) have digitally enhanced a century-old marketing channel. If you wish to learn more about how direct mail has become a privacy-first, brand-safe media channel, along with some suggestions on best practices, you won’t want to miss out on this great discussion on Floor 9!Recommended reading:2022 Holiday Marketing Playbook by PostieUSPS Educational Portal: https://uspsmailjourney.comLogistics and marketing insights from USPS: https://www.uspsdelivers.com/As always, you can follow the Lab on Twitter @ipglab and on Medium for our latest insights. Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

The Lab team is back on the mic to discuss the latest announcements from Apple. Host and Senior Manager of Partnerships, Ryan is joined by Adam and Katy from our Strategy team to chat about everything Apple unveiled during Wednesday’s “Far Out” event, from the funky Dynamic Island design for the new iPhone 14 Pro to the rugged Apple Watch Ultra with new emergency SOS features, as well as all the brand implications these new products and features will entail. Listen now! As always, you can find Adam on Twitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!