First Smoke of The Day

LMC made the documentary on how Cookies got built. He says what Berner created is legendary, and the timing may never be repeatable.Still illegal, then legal. Streetwear first because it moves across borders easier and costs less to support. The Wiz vlog era that put Berner in front of an entire generation, including LMC himself, who watched it in middle school. And Berner walking on stage with the plant, a clip he still remembers.He breaks down what he sees now that he's had the curtain pulled back. Berner as a promoter and a selector is elite, and LMC is direct that he's genuinely from the culture. Where it gets complicated is the back end, and what happens when you're managing over 200 licensing partners through other people.They also get into the DOA and Ryan situation, the trademark that should have been locked down, and why LMC thinks the whole thing has become a waste of resources for both sides.Then the bigger lesson: maybe long-term full partnerships between two public-facing people in weed just don't work. LMC makes the case for short-term collabs instead, the way two actors do one movie and then go their separate ways.Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com.Subscribe for new episodes every week.

LMC estimates he's spent three to four thousand hours on the phone with people in cannabis, hearing their version of events. His read: a lot of them are straight up lying, and most of the rest are incentivized to shape it.He talks about why he's developed a strange compassion for some of the people this industry treats as villains. Not all of them, some earn it. But walk back far enough on most and you see how they got there.Lance gets into his own version of the problem. Someone says something on the podcast that stops the room, and within 24 hours he gets the call. On our friendship, on everything we've built, do not let that go out. Some of these are people he's known ten years before they ever sat down. He says the show would be fifty times bigger if he just ran everything unedited.They both talk about what doesn't make it out and why. Manic episodes. Fiancés calling. Two weeks of footage documenting somebody's life falling apart that neither of them will ever publish.Plus the real reason LMC has stepped back from investigative work: the model doesn't pay. Thousands of hours, real enemies, and no revenue at the end of it. He explains what he's rebuilding first.Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com.Subscribe for new episodes every week.RAW Rolling Papers. King size wides, the uncreased fatties, the RAW king size blacks, and the Phoenix flintless lighter with a windscreen and poker. Grab authentic through https://rawthentic.com/

Celebrity weed brands keep dying and LMC has a theory about the room where those deals get made.Everyone at that table is incentivized for the deal to close. Nobody gets paid to say no. So even when someone in there knows cannabis works nothing like liquor licensing, there's no reason for them to speak up.He walks through why the ones that survive all have the same thing in common: they live it. Wiz with Khalifa Kush. Method Man out there in the story feeds gifting boxes. TCA reps working events. Compare that to Jay-Z and Monogram, where the D'Ussé playbook got copied into an industry that doesn't work that way.Then the Drake and Canopy Growth story. LMC interviewed Bruce Linton, Canopy's founder, who told him the deal was a promo vehicle. Canadian rules block direct brand advertising, but you can advertise through news, so every press release about Drake was the actual product. He doesn't think they ever seriously intended to launch a brand.Plus why running a cannabis company like a tech company doesn't work, and his actual advice if a celebrity asked him how to enter the space.Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com.Subscribe for new episodes every week.Faven Lighting. Under canopy lighting that's changing how facilities and grow rooms get built. They'll put together a full layout for your setup, whether you're running HPS, double-ended, fluorescent, or LED. Use code FSOTD. https://favenlighting.com/

LMC dropped a documentary warning people about spray packs. It hit 400,000 views in two days. Then YouTube age restricted it.He appealed. It's journalistic, it's educational, it's not promoting anything, it's literally warning people about a dangerous product. Denied. In the year and a half since, that video has done under 50,000 more views. Age restriction cuts off suggestion and advertising entirely, so growth just stops.He looked up what a video with those numbers typically pays a creator. Just under a million dollars. He's been paid $50,000 in AdSense across everything.Lance gets into FSOTD's side of it too. They archived 150 videos and applied for monetization, denied. Archived 500 videos, reapplied, denied again. The reasons they were given: smoking on camera, breaking down flower on camera, and pointing people toward where to buy. When they asked whether federal legalization would change it, the answer was essentially no.Meanwhile CNBC runs cannabis coverage fully monetized. Both of them break down what that double standard means for anyone building in this space, and why relying on AdSense makes creators fragile in the first place.Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com.Subscribe for new episodes every week.

Before Super Chill, there were medicated fortune cookies. Vanilla or chocolate, 50 milligrams, five bucks, sitting in a jar right by the register at TLC and Zen Healing.They pitched dispensaries on customizing the fortunes. Put a promo inside, a free joint on the next visit, $25 off, and suddenly every patient walking out has a reason to come back. One shop in Marina Del Rey ran a quarter pound giveaway through them every month.The very first fortune was an Eddie Huang quote from Fresh Off the Boat. They wrote the rest themselves, keeping a notepad while watching movies and listening to music, collecting anything that could work.They were also early on rosin. Their first R&D jar came from Hash Era, he dropped it on the floor, and there wasn't any more for months. Food grade rosin barely existed for edible makers at the time.Plus the 500mg tie-dye cookies, poured in five separate batters by hand. The Art Basel Vice party where a DJ described his fortune cookie like a mushroom trip and got them written up. And why Super Chill started as a throwaway project while they waited on fortune cookie licensing, then became the whole thing.Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com.Subscribe for new episodes every week.Brands that we only trust: SlapHub LA. Custom bags, mylars, jars, branding, logos, and 3D imagery, all designed and produced in house in Los Angeles. Use code FSOTD. https://www.slaphub.la/Woodward Collective. Custom cut and sew hoodies, shirts, hats, plus brand design and packaging. Low minimums, big or small. Use code FSOTD. https://www.thewwco.com/fsotdChapters0:00 It started with fortune cookies1:32 Discovering rosin early3:44 The jar he dropped5:20 The friend with lupus6:06 How they found edibles7:46 There's no money in edibles8:50 They said nobody wants this11:40 The first fortune ever sold12:32 Who wrote the fortunes13:41 Five bucks by the register14:03 The 500mg tie-dye15:18 The Art Basel writeup#SuperChill #FSOTD #FirstSmokeOfTheDay #CannabisEdibles #FortuneCookie #CannabisHistory #Prop215 #LiveRosin #HashRosin #CraftCannabis #cannabispodcast

Lance brought in a tray of the cheapest edibles he could find, 50 cents to a dollar each, different brands across the board. Super Chill's read: most of them are coming out of the same manufacturers running the same SOP. Same recipe, different mold.They explain how it actually works. Mold companies publish recipes on their websites. You can buy pre-flavored, pre-colored gelatin in bulk with instructions telling you to mix in rosin or distillate. Link up with a graphic designer and you have a brand. That's the whole barrier to entry.They also get into why nobody in edibles gets critiqued. The space is all pats on the back and gassing people up, and they've been blocked and unfollowed just for posting about natural coloring and their own process. Not naming anyone, but people take it personally.Plus the blue raspberry story, a flavor that only exists because of a red dye shortage and was never a real fruit at all. Why they've never had to reformulate for the no-artificial-color trend, since they never used it. And a hard look at monocrop agriculture versus growers like Murray Farms running 400 varieties.Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com.One of the brands we trust: RAW Rolling Papers. King size wides, the uncreased fatties, the RAW king size blacks, and the Phoenix flintless lighter with a windscreen and poker. Grab authentic through https://rawthentic.com/Chapters0:00 The dollar edible tray1:17 Same SOP, different mold2:26 Making a tier system3:10 Nobody critiques anybody3:30 Blocked over ingredients5:09 RAW Rolling Papers5:48 Underground sets the trend6:51 Blue raspberry isn't real8:18 Reverse engineering flavors9:01 Built for shelf life10:01 The booth stands out12:09 You can buy the whole recipe12:55 Don't be afraid to look dumb#SuperChill #FSOTD #FirstSmokeOfTheDay #CannabisEdibles #CannabisGummies #ArtisanEdibles #RealFruit #FoodDye #Red40 #CannabisIndustry #CraftCannabis

Everyone told Super Chill real fruit wouldn't pass testing. Too expensive, too unstable, not worth it. They did it anyway.Their process starts at the Hollywood Farmers Market on a Sunday morning, not in a kitchen. Baby Crawford peaches from Ryer Farms, a third generation grower whose stand runs $10 a pound with a sign telling you not to touch the fruit unless you're buying it. Wiser Farm melons. Harry's Berries. Wong Farms mangoes with a line 40 people deep before the market even opens, and they still got sold out two people ahead of Jen.Then it goes into a hydraulic press. They clarify the juice with agar, a red seaweed that pulls the pulp out and leaves a concentrated essence of the fruit. The new line runs 45% juice with nothing but sugar and tapioca syrup. No flavoring at all.The herbs come from their own backyard: eight garden beds, roughly 90 herb varieties, 25 to 30 fruit trees, and 80 to 90 vegetables. Strawberry two basil. Mango serrano rosemary. Raspberry thyme. Peach and sage.Lance has traveled Germany, Spain, and Italy chasing food. He said these are the best gummies he's ever had, weed aside.Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com.Subscribe for new episodes every week.Faven Lighting. Under canopy lighting that's changing how facilities and grow rooms get built. They'll put together a full layout for your setup, whether you're running HPS, double-ended, fluorescent, or LED. Use code FSOTD. https://favenlighting.com/#SuperChill #FSOTD #FirstSmokeOfTheDay #CannabisEdibles #ArtisanEdibles #RealFruit #FarmersMarket #CannabisGummies #CraftCannabis #CannabisPodcast #WeedPodcast

They did the walkthrough and the office was fully staffed. Graphic designers, compliance officers, the whole team. The day they moved in, everyone was gone. What was left was the owner's little brother and his friend from high school.Super Chill had just landed a statewide Stizzy launch across 50 stores plus delivery, with Catalyst and others already placing orders. All they needed was a kitchen and SOPs. Instead they found out none of the compliance had been filed. Three months of production got logged in a single weekend, the BCC flagged it, and an audit came down.Two days after they showed up asking questions, the facility got robbed. Only the facility's product was touched. Theirs was untouched.Then Jen went into labor. She was prepped for a scheduled C-section, in the room, fielding texts about batch sizes, labels, and metric tags. Product took two to three months to hit shelves. They never got paid.They also get into why kitchens are so hard to partner with in the legal market, the pay-to-play shelf system they refuse to participate in, and why after seven deals that didn't work, they now look at it as a superpower instead of a loss.Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com.Subscribe for new episodes every week.HGV Elevated. Nutrients built for heavy yields, strong terpene profiles, and consistent quality batch after batch. Tested through every stage so there's no guesswork. Use code FSOTD for 10% off. https://hydrobuilder.com/pages/fsotdChapters: 0:00 So many promises1:00 Zoning maps and landlords1:55 Every kitchen fell through2:47 The one year saga3:38 Everyone jumped ship4:30 The Stizzy launch5:20 No compliance was filed5:43 Flagged by the BCC9:08 Why kitchens won't partner11:54 We don't pay for shelf space12:36 Then the spot got robbed13:17 In labor, working compliance15:14 Why it's a superpower now

Turtle named a strain Giant Fuyu after a Japanese persimmon. The state told him he couldn't put it on a label because it appeals to children.His response: what kid in America is asking their mom for persimmons. The samurai artwork had to go too. Two Chinese food boxes smoking blunts for Purple Sticky Rice, gone. Now most of his strains are just words on a bag, and he says it's taken a lot of the fun out of making packaging.He came up from retail, stocking end caps at a grocery store, and learned that bright and flashy is what people grab on the way out. That instinct built the brand. Now the regulations have taken the tool away.He also gets into the era when a strain had to be named after a dessert or it wouldn't sell, how they took cues from Cookies coming up in Frisco, why he refuses to just mash two parent names together, and where Black Orchid actually came from: sitting at the symphony watching West Side Story with his daughter, taking notes instead of paying attention.Plus how he works with his designer Kevin, why he sits on a logo for two days before responding, and the trick for finding the right designer when you're starting from nothing.Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com.Subscribe for new episodes every week.One of the brands we trust: Woodward Collective. Custom cut and sew hoodies, shirts, hats, plus brand design and packaging. Low minimums, big or small. Use code FSOTD. https://www.thewwco.com/fsotdSlapHub LA. Custom bags, mylars, jars, branding, logos, and 3D imagery, all designed and produced in house in Los Angeles. Use code FSOTD. https://www.slaphub.la/