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First Smoke of The Day
Global Brands Making Waves ZUSHI, TENco, Scumbags: Co-Founder & Creative Director: Gerry
Every hustler and designer needs to sit down and power through this hourlong podcast with the co-founder of one of the most prominent weed brands in the world if they want to truly “lock-in.”
PackGods and Blackleaf were finally able to corner elusive hustler from San Jose, @Gerry, co-founder of The TenCo, to walk us through his incredible entrepreneurial journey that’s now led The TenCo overseas to places like Thailand to continue spreading their iconic cultivars like the Blue Zushi strain you’ll often see smoked by No Jumper podcast hosts.
The guys jam-pack every question possible for @Gerry into this episode, learning how he cut his teeth as a 21-year-old creative director for World Star Hip-Hop during its medioric rise into the mainstream along with advice he got from WSHH founder Q himself on how to grow his craft as a designer and reach success. With the entire universes and original IP that The TenCo creates for each of their Zushi characters, it’s safe to say he’s putting Q’s advice to good use.
You’ll find out how @Gerry linked up with his partner who incepted the Zushi brand and cultivates the iconic fire people around the world smoke today. Gerry goes in on how he came up with the original characters and custom packaging for each of their Zushi strains which currently reign supreme over flavor-hunters everywhere.
If you’ve ever wondered how some of these celebrity collabs come about, Gerry elaborates on how The TenCo has gone on to form fluid and organic partnerships with multiple celebrities and entities including Coi Leray, ComplexCon, as well as an upcoming collab with Sexyy Red.
For all of the aspiring creatives out there, Blackleaf asks @Gerry point-blank how he got more into Illustrator, to which he eventually expresses that The TenCo is actually looking to hire new designers right now. If you have fire work to show off, @Gerry is the man to hit up in the DMs ASAP.
Subscribe to our channel and the FSOTD.com site to keep up with other key players and enjoy conversations with tastemakers from the culture you can’t find anywhere else.
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