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First Smoke of The Day
Candy is DEAD, $60k Zkittlez Competition, Packaging & Branding Wave
If you’ve ever wondered who started the excessive trap packaging epidemic on the East Coast, or what it’s like to get a literal second chance at life, you can’t miss a minute of this interview.
Blackleaf is joined once again in the studio by B-Eazy, founder of one of the game’s most prolific flower brands from California to New York, to discuss everything from dropping $10k just to prove you have the best Z, why curators get so much hate versus cultivators, the difference between grabba, fronto, and broadleaf blunts, how the crazy packaging era AND the candy wave are coming to an end, and so much more.
If you haven’t had a chance to peep our first interview with B-Eazy, it’s almost better to start there to gain perspective on B-Eazy’s crazy journey that’s led him here today, claiming that he’s “evolving, and going to be the biggest brand in the world.” In the first pod with him, we talk about what it’s like being on rock bottom and losing everything to pushing through the darkness and finding the light by getting a second chance at life with a new kidney.
B-Eazy has definitely been busy since we last spoke. He will dive into his new health and fitness regime as well as insane quality control process that leads him and his team to the most premium smoke, such as their ZebraZ strain. B-Eazy will thoroughly discuss his $10k Z competition he did with Proper Doinks that brought in five other heavy-hitting contenders, with Dave of Preferred Gardens taking home the W for his mixed-light Z. One thing you can gather from this new interview is that B-Eazy is still just as competitive as ever, but with a new fire in his belly to reach new heights with his brand.
You’ll hear B-Eazy commend our provocative interview with Cali Plug and his, at times, outlandish marketing tactics, in the same breath that he talks about the success he’s achieved and ultimate damage he’s done to the East Coast market when they dropped the Captain Runtz in the cereal box packaging, spawning the wave of crazy out-of-pocket packaging.
Much like Cali Plug, B-Eazy has been a longtime purveyor of candy genetics, and in this episode, he boldly claims that he’s moving away from both the gimmicky packaging and tired candy strains as soon as possible. In his own words, “it’s done.” At one point during the conversation, he even claims that the candy wave will be almost completely gone by the end of 2026.
There are countless hot takes in this episode from B-Eazy that you can’t miss, especially if you have opinions about brand owners that curate and white-label instead of cultivating themselves. Love him or hate him, B-Eazy has become a strong voice in the culture for new exotic genetics, healthy competition, and going as far as he needs to with marketing efforts to make a splash.
The future is looking bright for B-Eazy and his team, Green Lobby and Elusive (@elusive.la), as they keep unearthing the boldest and highest connoisseur-grade flavors and getting them to the people of LA as well as bringing them across the coast to legal cultivators like Mechanic Farms in New York. Follow @b_eazyllc on IG to see all of the updates from one of the game’s most notorious hustlers.
Subscribe to our channel and the FSOTD.com site to keep up with other key players and enjoy conversations with trailblazers from the culture you can’t find anywhere else.
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