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First Smoke of The Day
3rd Gen Family: Zkittlez Story, Iconic Terps, Ego Clash Tradition, Breeding Winners
3rd Gen Family: Zkittlez Story, Iconic Terps, Ego Clash Tradition, Breeding Winners
If you’ve ever wondered what it would’ve been like to be a teenager during the height of Prop 215, living in the Emerald Triangle running and gunning with legends like Jack Herer and Eddy Lepp, you can’t miss a minute of the conversation with this guest.
Blackleaf is joined in the studio by none other than Brandon of 3rd Gen Family Farms, Terp Hogz, Moonshine Melts, Dying Breed Seeds, and more to discuss growing up in the right place at the right time in terms of the evolution of the culture, the legend and legacies of Gas Station Bob, Overall Dave, and OGCookieMonster415, as well as his take on the creation of Original Z, the events that led to creating Ego Clash, arguably the world’s premier hash competition, and where the market is currently at with predictions of the future.
Brandon is not only one of the most outspoken guests we’ve ever had, but he is also one of the fortunate few who grew up around and learned firsthand from a lot of the legends we worship today. Originally born in LA, Brandon will unravel the story of his journey back to NorCal to his family’s roots, to become a 3rd generation legacy farmer, with his mom first connecting him to Eddy Lepp and Jack Herer who lived down the street.
You’ll hear Brandon recall helping Eddy and Jack run their medical programs, selling whole plants to patients after they tied red ribbons around them back in veg, even advertising in the back of High Times magazine. You know, the good times.
The real lore that comes to life in this pod is that of Gas Station Bob. Many have heard of this mythical figure responsible for world-famous varieties like Original Z and Rozé. Brandon dives deep into who this man is, his contributions to cultivation and breeding, and how strongly he wants nothing to do with the public eye.
Among the rambunctious recollections of his past, Brandon also highlights his stake in hash making. Back when the game was rife with nothing but BHO hounds, Brandon was pushing solventless like a madman, even sweeping cups (much to the dismay of others.) He will also explain his stance on the origins of Original Z, how he believes it’s a descendant of Key Lime Pie, and how he’s able to visually identify real Z off the rip, and that many stopped competing in competitions once he stepped in. These events led him to create Ego Clash, the world’s biggest hash competition that takes place in California and Barcelona.
Crazy stories aside, Brandon lets loose a slurry of bold claims in this podcast, such as the assertion that he created Runtz, the medical vibes are dead, and if he had taken over one of Connected’s early facilities there’d be no Alien Labs, and that a price surge in packs is coming, and he needs to be the one to form a high council of industry leaders to standardize quality and pricing.
Love him or hate him, Brandon from 3rd Gen Family Farms is a “lifer” in this industry who’s earned his legendary status over and over again, even selling untrimmed pounds of Z to Berner for $4k once upon a time. If you’re a true fan of the industry and stories surrounding the plant, you will either be in stitches or on the edge of your seat for this entire episode. Tune in and try not to get your feelings hurt!
Subscribe to our channel and the FSOTD.com site to keep up with other key players and enjoy conversations with trailblazers from the culture you can’t find anywhere else.
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I've Spent 4,000 Hours on the Phone About Weed | LMC Media
15:42|LMC estimates he's spent three to four thousand hours on the phone with people in cannabis, hearing their version of events. His read: a lot of them are straight up lying, and most of the rest are incentivized to shape it.He talks about why he's developed a strange compassion for some of the people this industry treats as villains. Not all of them, some earn it. But walk back far enough on most and you see how they got there.Lance gets into his own version of the problem. Someone says something on the podcast that stops the room, and within 24 hours he gets the call. On our friendship, on everything we've built, do not let that go out. Some of these are people he's known ten years before they ever sat down. He says the show would be fifty times bigger if he just ran everything unedited.They both talk about what doesn't make it out and why. Manic episodes. Fiancés calling. Two weeks of footage documenting somebody's life falling apart that neither of them will ever publish.Plus the real reason LMC has stepped back from investigative work: the model doesn't pay. Thousands of hours, real enemies, and no revenue at the end of it. He explains what he's rebuilding first.Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com.Subscribe for new episodes every week.RAW Rolling Papers. King size wides, the uncreased fatties, the RAW king size blacks, and the Phoenix flintless lighter with a windscreen and poker. Grab authentic through https://rawthentic.com/
Why Almost Every Celebrity Weed Brand Fails | LMC Media
15:21|Celebrity weed brands keep dying and LMC has a theory about the room where those deals get made.Everyone at that table is incentivized for the deal to close. Nobody gets paid to say no. So even when someone in there knows cannabis works nothing like liquor licensing, there's no reason for them to speak up.He walks through why the ones that survive all have the same thing in common: they live it. Wiz with Khalifa Kush. Method Man out there in the story feeds gifting boxes. TCA reps working events. Compare that to Jay-Z and Monogram, where the D'Ussé playbook got copied into an industry that doesn't work that way.Then the Drake and Canopy Growth story. LMC interviewed Bruce Linton, Canopy's founder, who told him the deal was a promo vehicle. Canadian rules block direct brand advertising, but you can advertise through news, so every press release about Drake was the actual product. He doesn't think they ever seriously intended to launch a brand.Plus why running a cannabis company like a tech company doesn't work, and his actual advice if a celebrity asked him how to enter the space.Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com.Subscribe for new episodes every week.Faven Lighting. Under canopy lighting that's changing how facilities and grow rooms get built. They'll put together a full layout for your setup, whether you're running HPS, double-ended, fluorescent, or LED. Use code FSOTD. https://favenlighting.com/
I Made a Documentary About Spray Packs. They Buried It | LMC Media
13:43|LMC dropped a documentary warning people about spray packs. It hit 400,000 views in two days. Then YouTube age restricted it.He appealed. It's journalistic, it's educational, it's not promoting anything, it's literally warning people about a dangerous product. Denied. In the year and a half since, that video has done under 50,000 more views. Age restriction cuts off suggestion and advertising entirely, so growth just stops.He looked up what a video with those numbers typically pays a creator. Just under a million dollars. He's been paid $50,000 in AdSense across everything.Lance gets into FSOTD's side of it too. They archived 150 videos and applied for monetization, denied. Archived 500 videos, reapplied, denied again. The reasons they were given: smoking on camera, breaking down flower on camera, and pointing people toward where to buy. When they asked whether federal legalization would change it, the answer was essentially no.Meanwhile CNBC runs cannabis coverage fully monetized. Both of them break down what that double standard means for anyone building in this space, and why relying on AdSense makes creators fragile in the first place.Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com.Subscribe for new episodes every week.
The 50mg Fortune Cookie By Every Dispensary Register | Super Chill Goods
18:12|Before Super Chill, there were medicated fortune cookies. Vanilla or chocolate, 50 milligrams, five bucks, sitting in a jar right by the register at TLC and Zen Healing.They pitched dispensaries on customizing the fortunes. Put a promo inside, a free joint on the next visit, $25 off, and suddenly every patient walking out has a reason to come back. One shop in Marina Del Rey ran a quarter pound giveaway through them every month.The very first fortune was an Eddie Huang quote from Fresh Off the Boat. They wrote the rest themselves, keeping a notepad while watching movies and listening to music, collecting anything that could work.They were also early on rosin. Their first R&D jar came from Hash Era, he dropped it on the floor, and there wasn't any more for months. Food grade rosin barely existed for edible makers at the time.Plus the 500mg tie-dye cookies, poured in five separate batters by hand. The Art Basel Vice party where a DJ described his fortune cookie like a mushroom trip and got them written up. And why Super Chill started as a throwaway project while they waited on fortune cookie licensing, then became the whole thing.Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com.Subscribe for new episodes every week.Brands that we only trust: SlapHub LA. Custom bags, mylars, jars, branding, logos, and 3D imagery, all designed and produced in house in Los Angeles. Use code FSOTD. https://www.slaphub.la/Woodward Collective. Custom cut and sew hoodies, shirts, hats, plus brand design and packaging. Low minimums, big or small. Use code FSOTD. https://www.thewwco.com/fsotdChapters0:00 It started with fortune cookies1:32 Discovering rosin early3:44 The jar he dropped5:20 The friend with lupus6:06 How they found edibles7:46 There's no money in edibles8:50 They said nobody wants this11:40 The first fortune ever sold12:32 Who wrote the fortunes13:41 Five bucks by the register14:03 The 500mg tie-dye15:18 The Art Basel writeup#SuperChill #FSOTD #FirstSmokeOfTheDay #CannabisEdibles #FortuneCookie #CannabisHistory #Prop215 #LiveRosin #HashRosin #CraftCannabis #cannabispodcast
You Can Buy an Entire Edible Brand Off a Website | Super Chill Goods
14:14|Lance brought in a tray of the cheapest edibles he could find, 50 cents to a dollar each, different brands across the board. Super Chill's read: most of them are coming out of the same manufacturers running the same SOP. Same recipe, different mold.They explain how it actually works. Mold companies publish recipes on their websites. You can buy pre-flavored, pre-colored gelatin in bulk with instructions telling you to mix in rosin or distillate. Link up with a graphic designer and you have a brand. That's the whole barrier to entry.They also get into why nobody in edibles gets critiqued. The space is all pats on the back and gassing people up, and they've been blocked and unfollowed just for posting about natural coloring and their own process. Not naming anyone, but people take it personally.Plus the blue raspberry story, a flavor that only exists because of a red dye shortage and was never a real fruit at all. Why they've never had to reformulate for the no-artificial-color trend, since they never used it. And a hard look at monocrop agriculture versus growers like Murray Farms running 400 varieties.Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com.One of the brands we trust: RAW Rolling Papers. King size wides, the uncreased fatties, the RAW king size blacks, and the Phoenix flintless lighter with a windscreen and poker. Grab authentic through https://rawthentic.com/Chapters0:00 The dollar edible tray1:17 Same SOP, different mold2:26 Making a tier system3:10 Nobody critiques anybody3:30 Blocked over ingredients5:09 RAW Rolling Papers5:48 Underground sets the trend6:51 Blue raspberry isn't real8:18 Reverse engineering flavors9:01 Built for shelf life10:01 The booth stands out12:09 You can buy the whole recipe12:55 Don't be afraid to look dumb#SuperChill #FSOTD #FirstSmokeOfTheDay #CannabisEdibles #CannabisGummies #ArtisanEdibles #RealFruit #FoodDye #Red40 #CannabisIndustry #CraftCannabis
Everyone Told Us Not to Use Real Fruit | Super Chill Goods
17:31|Everyone told Super Chill real fruit wouldn't pass testing. Too expensive, too unstable, not worth it. They did it anyway.Their process starts at the Hollywood Farmers Market on a Sunday morning, not in a kitchen. Baby Crawford peaches from Ryer Farms, a third generation grower whose stand runs $10 a pound with a sign telling you not to touch the fruit unless you're buying it. Wiser Farm melons. Harry's Berries. Wong Farms mangoes with a line 40 people deep before the market even opens, and they still got sold out two people ahead of Jen.Then it goes into a hydraulic press. They clarify the juice with agar, a red seaweed that pulls the pulp out and leaves a concentrated essence of the fruit. The new line runs 45% juice with nothing but sugar and tapioca syrup. No flavoring at all.The herbs come from their own backyard: eight garden beds, roughly 90 herb varieties, 25 to 30 fruit trees, and 80 to 90 vegetables. Strawberry two basil. Mango serrano rosemary. Raspberry thyme. Peach and sage.Lance has traveled Germany, Spain, and Italy chasing food. He said these are the best gummies he's ever had, weed aside.Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com.Subscribe for new episodes every week.Faven Lighting. Under canopy lighting that's changing how facilities and grow rooms get built. They'll put together a full layout for your setup, whether you're running HPS, double-ended, fluorescent, or LED. Use code FSOTD. https://favenlighting.com/#SuperChill #FSOTD #FirstSmokeOfTheDay #CannabisEdibles #ArtisanEdibles #RealFruit #FarmersMarket #CannabisGummies #CraftCannabis #CannabisPodcast #WeedPodcast
Every Employee Quit the Day We Moved In | Super Chill Goods
18:27|They did the walkthrough and the office was fully staffed. Graphic designers, compliance officers, the whole team. The day they moved in, everyone was gone. What was left was the owner's little brother and his friend from high school.Super Chill had just landed a statewide Stizzy launch across 50 stores plus delivery, with Catalyst and others already placing orders. All they needed was a kitchen and SOPs. Instead they found out none of the compliance had been filed. Three months of production got logged in a single weekend, the BCC flagged it, and an audit came down.Two days after they showed up asking questions, the facility got robbed. Only the facility's product was touched. Theirs was untouched.Then Jen went into labor. She was prepped for a scheduled C-section, in the room, fielding texts about batch sizes, labels, and metric tags. Product took two to three months to hit shelves. They never got paid.They also get into why kitchens are so hard to partner with in the legal market, the pay-to-play shelf system they refuse to participate in, and why after seven deals that didn't work, they now look at it as a superpower instead of a loss.Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com.Subscribe for new episodes every week.HGV Elevated. Nutrients built for heavy yields, strong terpene profiles, and consistent quality batch after batch. Tested through every stage so there's no guesswork. Use code FSOTD for 10% off. https://hydrobuilder.com/pages/fsotdChapters: 0:00 So many promises1:00 Zoning maps and landlords1:55 Every kitchen fell through2:47 The one year saga3:38 Everyone jumped ship4:30 The Stizzy launch5:20 No compliance was filed5:43 Flagged by the BCC9:08 Why kitchens won't partner11:54 We don't pay for shelf space12:36 Then the spot got robbed13:17 In labor, working compliance15:14 Why it's a superpower now
They Won't Let me Put Samurai On My Weed Bag | Turtle Pie Co
15:38|Turtle named a strain Giant Fuyu after a Japanese persimmon. The state told him he couldn't put it on a label because it appeals to children.His response: what kid in America is asking their mom for persimmons. The samurai artwork had to go too. Two Chinese food boxes smoking blunts for Purple Sticky Rice, gone. Now most of his strains are just words on a bag, and he says it's taken a lot of the fun out of making packaging.He came up from retail, stocking end caps at a grocery store, and learned that bright and flashy is what people grab on the way out. That instinct built the brand. Now the regulations have taken the tool away.He also gets into the era when a strain had to be named after a dessert or it wouldn't sell, how they took cues from Cookies coming up in Frisco, why he refuses to just mash two parent names together, and where Black Orchid actually came from: sitting at the symphony watching West Side Story with his daughter, taking notes instead of paying attention.Plus how he works with his designer Kevin, why he sits on a logo for two days before responding, and the trick for finding the right designer when you're starting from nothing.Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com.Subscribe for new episodes every week.One of the brands we trust: Woodward Collective. Custom cut and sew hoodies, shirts, hats, plus brand design and packaging. Low minimums, big or small. Use code FSOTD. https://www.thewwco.com/fsotdSlapHub LA. Custom bags, mylars, jars, branding, logos, and 3D imagery, all designed and produced in house in Los Angeles. Use code FSOTD. https://www.slaphub.la/
Nobody Grows Weed for Stoners Anymore | Turtle Pie Co
19:08|Turtle smokes for how weed makes him feel, not how it tastes. He says the market stopped caring about that a long time ago.He gets into the two things killing good flower: THC percentage and the camera. Strawberry Melon sold fine for years until numbers became the deciding factor. It never got past 26%. Green Dog's verdict was blunt: it's good weed, it tastes good, it gets you high, nobody buys it. And if a jar doesn't photograph well, people won't post it, and if they won't post it, it's almost not worth running.He tells the full Turtle Pie origin story too. One anomaly OG plant in a room of cookies back in 2010. A tiger stripe nobody could explain. They thought they'd found new Kush genetics. It became Sweet Cooks, got crossed back to SFV, and turned into Turtle Pie right before the gelato wave pushed gas cookies out of favor.Plus the Harborside red light day that changed how he thought about selling, why an 18.5% OG was once the best they'd ever seen, and the two strain blend he swears by: a gram and a half of Turtle Pie with a half gram of Skittles.Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com.Subscribe for new episodes every week.RAW Rolling Papers. King size wides, the uncreased fatties, the RAW king size blacks, and the Phoenix flintless lighter with a windscreen and poker. Grab authentic through https://rawthentic.com/