First Smoke of The Day

He can tell how a room is doing before he looks at a single plant. He walks in, notices how his skin feels, and says that alone tells him whether it is going to be a long day.In this episode he breaks down how he actually diagnoses a grow. Reading plant architecture after the stretch to work out where the room was overwatered or dried back too hard, and roughly when it happened. Why environment is the most common failure by a wide margin, and why so few operations own a light meter now that the industry has moved to LED. What he checks when the numbers all look right and the plants still look wrong.He also gets into building a real pest program with multiple modes of action instead of spraying the same thing until it stops working, how to spot hop latent viroid by leaf angle and stems that snap without pressure, and the hardest call in cultivation: when a room is no longer worth saving.Catch the full sit-down at fsotd.com.

Harrison was on a call with a consulting client when his phone started blowing up. Joe Rogan had played one of his videos on air. He told the client he had to go, hung up, and decided to start taking the work seriously.In this episode he explains how videos about California infrastructure turned into about a thousand new followers a day. It started with an unfinished airport train, then the high speed rail, roughly eighteen billion spent with projections reaching far higher and no train to show for it. He makes a point of keeping it out of party politics. His argument is simply that people are paying for something they are not getting.He also talks about the politicians who have reached out since, why he has turned down every paid promotion offered to him so far, an honest answer on manufacturing overseas, and the trip to Mexico that is becoming his next video.The whole thing is at fsotd.com.

Harrison sold bongs. He never touched the plant. The police still showed up at his house and federal investigators still looked into him, because people assumed anyone shipping at that volume had to be moving product too.In this episode he lays out what it actually costs to run a cannabis-adjacent business under federal prohibition. Banks that froze and closed his accounts as a matter of routine, to the point where the only institution that would take them was overseas. Thousands of units seized at customs over the years through random inspection, all of it destroyed. And the morning his social account with six hundred thousand followers vanished while he was on a plane to pitch investors, leaving him to pitch the next day with nothing.He also talks about finding one of his own custom designs sitting unbranded on a shelf across town, and why he thinks the major platforms change their position the day banking opens up.Head to fsotd.com for the full conversation.

Harrison built the largest online head shop in the country. Over 50 million dollars in revenue, a thousand bongs a day for a year, and more than a million sold. His salary when he sold it was ninety thousand dollars, the highest it ever reached.In this episode he traces the whole build. Launching a one dollar subscription box on Reddit and waking up to a hundred subscribers, then quitting his customer service job the same week. Twenty months of putting nothing into his own bank account. Getting burned by supplier after supplier until a test order with a brand new seller came back perfect, and building that factory alongside them from two hundred pieces to two hundred thousand.He also talks about the community volunteers who turned packing into a party, the meme page partnership that ended with him at Tommy Chong's house and moving his whole team to California, and the one thing he thinks most people get wrong about cold outreach.Catch the full sit-down at fsotd.com.

Full episode is up at fsotd.comHarrison sold his company for $10 million. A third of it was cash and two thirds was stock. Then the stock fell from around $8 a share to $1.In this episode he breaks down the full acquisition. The buyer had just purchased three of his biggest competitors, and when the offer came in around $9 million, he said ten or he walks. They agreed. What followed was two years nobody saw: a seven figure tax bill on money he didn't have yet, staff who couldn't be told about the deal in advance, and a real possibility of walking away with a fraction of the headline number.He also talks about the $15 million valuation offers he passed on years earlier, the non-compete that kept him out of the industry he loved, and what the money actually changed once it finally landed.

The whole thing is at fsotd.comHopelord's first paycheck in cannabis came from Puffco. The job was seeding and talent relations, which in practice meant handing Puffco products to artists he met while touring.In this episode he traces the whole relationship. Finding Puffco through a producer friend in the ASAP camp, visiting their second office in Carroll Gardens when it was seven or eight people and Roger lived upstairs, leaving to focus on Talking Terps, and coming back years later as the brand behind Puffco's first co-branded collab. He also gets into PuffCon taking over entire city blocks and why he thinks 420 should move to Miami.Then a real argument about New York: he believes it already has the best cannabis laws in the country, lounges or no lounges, and explains why.