Fightback: A business innovation podcast
Creating Future Brands at Sainsbury’s
In this week’s episode, we have the pleasure of talking to Rachel Eyre of Sainsbury’s. As Head of Future Brands, Rachel and her team are bringing the best of startup food and drinks products to their 27 million weekly customers. We talk crickets to kombucha, and how Sainsbury’s scale and depth of marketing experience is one of their greatest assets. We also hear who’s keeping her up at night and why being able to lead change might well be the most important skill for any innovator.