Fightback: A business innovation podcast

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Blending consumer expectation with digital: The new secret recipe at KFC

Season 2, Ep. 2

In this episode, Robin gets to chat with someone from her home town! Robin and Ira Dubinsky, Director of Innovation and Customer Experience at KFC, have a fun and very warm chat about food from home, where his inspiration comes from, the importance of a true founders story, what modern customer experience should be and how to start a movement to get poutine on the menu at KFCs in the UK.  

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