Fightback: A business innovation podcast
Fightback Series 2 Preview
Get ready for Series 2 of Fightback with fascinating stories from marketing, innovation and business leaders at WPP, KFC, Barclays, Vodafone, Centrica and Co-op.
First episode drops 20 October!
Centrica's Fight featuring Margaret Jobling, CMO
Season 2, Ep. 5
In those heady days before lockdown, Robin spent some quality time with “girl crush” Margaret Jobling talking about the challenges of‘turning the oil tanker’that is British Gas‘into a speed boat’in her then role as CMO of Centrica(she’s now CMO of NatWest). How do youkeepa 200-year-oldinstitution as market leaderin a sector disrupted bynimble,tech-leadinnovative brands? How does a product first organisation pivot to become customer first? And how do you change the culture of such a large, complex business to embrace their ‘Here to solve’ mantra? All this and critical advice onpaw-rentingtwo very different dogs in this week’s episode of Fightback.
Vodafone's Fight featuring Pamela Brown, CMO of Smart Tech
Season 2, Ep. 4
In this episode, Robin talks with CMO of Smart Tech at Vodafone Pamela Brown aboutthe challenge oflaunchingabrand newproductin apandemic;her hatred of the term “Internet of Things”; the fight to keep aheritagebusiness relevant in a hugely competitive market and her vision for the future oftelcosand smart devices. Pamela also shares why keeping calm, staying grounded and having fun are vital, especially in these difficult times.
Barclays Fight featuring Alex Naylor, MD of Communications
Season 2, Ep. 3
With over 300 years of legacyproving both a blessing and a curse,Alex Naylor, MD of Communicationsat Barclays, is fighting on many fronts:with neo banks around CX;with other big retail banks for their very survivaland with the threat of financial services aggregators transforming customer relationships forever. In this episode of Fightback, Alex talks about the power of ideas, how creativity is about joining the dots in unexpected waysand how COVID has reinforced his belief in the art of the possible and the triumph of human endeavour in the hardest of times.