Fightback: A business innovation podcast
Co-op's Fight featuring Alison Jones, Customer Director
In this episode, Robin has the pleasure of speaking with Alison Jones, Customer Director at Coop. A cornerstone of our high street since 1844, the Coop has encountered, and crucially survived, many challenges over the years, largely thanks to its clearly defined brand purpose and values. Hear how those values helped support both colleagues and communities during the pandemic, how they’re actively taking the brand to a younger, health conscious, socially aware market and how the pioneering Coop Live Arena project in East Manchester ties innovation with those core Coop values around ethics, community member value and benefits.