11/24/2020Co-op's Fight featuring Alison Jones, Customer Director
Season 2, Ep. 6
In this episode, Robin has thepleasure of speaking with Alison Jones, Customer Director at Coop. A cornerstone of our high street since 1844, the Coop has encountered,andcruciallysurvived,many challengesover the years, largely thanks to itsclearly definedbrand purpose and values. Hear how those values helped support both colleagues and communities during the pandemic, how they’reactively taking the brand toa younger, health conscious, socially aware marketandhow the pioneering Coop Live Arena project in East Manchester ties innovation with those core Coop values around ethics, community member value and benefits.