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Field to Front Door
Field to Front Door – Episode 5 on frost, peonies, direct selling and finding your own market
Today we’re back with Field to Front Door 🎙️
David, Martin and Wallace picking things up again with a real mix of what’s happening on farm right now and where things might be heading next.
We covered everything from late frosts and irrigation to how that actually impacts crops on the ground, through to peony season kicking off and the pressure of getting everything picked, packed and delivered at the right time.
A big part of this one was about selling direct and what that really looks like in practice. From pre selling crops a year in advance, to building customer trust, to the reality that you don’t need thousands of customers if you’ve got the right ones.
There was also a really interesting chat around niche markets and adding value, from linseed for eye packs to specialist grains and how finding the right outlet can completely change the economics of a crop.
We got into social media again as well, not just the numbers but how you actually use it to build something real, and why copying someone else isn’t the answer, it’s about finding your own thing and doing it properly.
We’re going to keep this going fortnightly for now and see where it takes us. If you’ve got ideas on what we should cover or who we should bring in, send them our way.
Enjoy! 🙂
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Field to Front Door – Episode 7 on peonies, social media, regenerative farming and finding value in what you grow
50:16|Today we’re back with Field to Front Door 🎙️David, Martin and Wallace this time chatting right in the middle of peony season pressure, with everything starting to speed up very quickly on farm. A big part of this episode was around direct selling and how different things become when you’re dealing with the customer yourself rather than supermarkets. We got into the reality of picking peonies at the right stage, managing subscriptions, handling labour pressure and trying to deliver quality at exactly the right moment.There was also a really interesting discussion around regenerative farming and soil biology, with Martin explaining everything from cover crops and reduced tillage through to microbes, seed treatments and why farming systems have changed so much over the last few decades.We also spoke a lot about social media and building value around what you produce. From apples and peonies through to grains and direct selling, the conversation kept coming back to the idea that farmers have more value in their products than they often realise if they can build trust and connect with people properly.Alongside all of that there were the usual stories and tangents, from Chelsea Flower Show and tourists stripping apple orchards bare through to agroecology on Arran and the challenge of keeping farming viable in very different parts of the country.We’re going to keep this going fortnightly for now and see where it takes us. If you’ve got ideas on what we should cover or who we should bring in, send them our way.Enjoy! 🙂
Field to Front Door – Episode 6 on regenerative farming, soil biology and getting out your comfort zone
58:40|Field to Front Door – Episode 6 on regenerative farming, soil biology and getting out your comfort zoneToday we’re back with Field to Front Door 🎙️David, Martin and Wallace this time getting really stuck into regenerative farming, soil health and what changing systems on farm actually looks like in practice. A big focus of this episode was David starting to move parts of the farm towards lower input and regenerative approaches, with Martin explaining everything from soil biology and cover crops through to seed treatments, ploughing depth and why modern systems may have stripped so much life out of soils over time.We also got into the balance between wanting to farm differently and the reality that changing systems is scary when your business depends on it working. There was a really interesting discussion around biology, fertiliser dependency and whether farming can move back towards building healthier soils rather than constantly feeding crops directly.Alongside all of that there was still plenty of the usual mix of stories and tangents, from agroecology on Arran through to David somehow finding himself at leadership events, embassy receptions and talking about peonies with people from all over the world.We’re going to keep this going fortnightly for now and see where it takes us. If you’ve got ideas on what we should cover or who we should bring in, send them our way.Enjoy! 🙂
Field to Front Door – Episode 4 on peonies, weather challenges, direct selling and composting
53:51|Today we’re back with Field to Front Door 🎙️David, Martin and Wallace picking things back up again, this time right on the edge of peony season kicking off and everything that comes with it. We covered a mix in this one from the reality of seasonal pressure with peonies and getting everything lined up for harvest, through to weather challenges across the UK and how different things look depending on where you are.There was a really good discussion around direct selling, meat boxes and whether smaller scale, higher value systems actually stack up long term. We also got into social media, building a following and the reality behind it, not just the numbers but the constant effort needed to keep it going.One of the most interesting parts was the chat around regenerative practices and composting. We got into Johnson Sue compost, soil biology, reducing inputs and trying to build systems that work with nature rather than against it.We’re going to keep this going fortnightly for now and see where it takes us. If you’ve got ideas on what we should cover or who we should bring in, send them our way.Enjoy! 🙂
Field to Front Door – Episode 3 on peonies, the next generation and selling direct
58:45|Today we’re back with Field to Front Door 🎙️David, Martin and Wallace this time joined by Sophia as well, which brought a really good angle looking at the next generation and what farming looks like coming through. We covered a proper mix in this one from peony production and how that whole system works, through to direct selling, subscriptions and building a customer base that actually values what you produce. There was also a good chat around logistics, online selling and the reality of getting products to people in a way that keeps quality high.A big part of this episode was around the next generation. Sophia spoke about finding her own path, balancing farming with other interests like floristry and photography, and figuring out what she actually wants to do rather than just following what’s expected.We also got into weather challenges, trying new crops like mustard, and how unpredictable farming can be year to year. Alongside that, there was a really interesting discussion on social media, AI and how quickly things are changing in how farmers connect with people.We’re going to keep this going fortnightly for now and see where it takes us. If you’ve got ideas on what we should cover or who we should bring in, send them our way.Enjoy! 🙂
Episode 2 on sugar beet, regenerative farming and adding value
58:54|Today we’re back with Field to Front Door 🎙️David, Martin and Wallace picking things straight back up where we left off, still very much figuring out what this is and where it could go. This one was a proper deep dive into farming realities. We got into everything from sugar beet and margins through to regen, inputs and whether it’s actually possible to grow without sprays. There’s a real honesty in it, especially around trying things, getting them wrong, and learning as you go.A big part of the chat was about working out what farming looks like going forward. Not just how we grow, but how we sell, how we add value, and how we actually make a living from it. Direct selling, milling, flowers, different markets, it all came into it.What I liked most is there’s no pretending we’ve got the answers. It’s just a conversation trying to figure things out in real time, with a few laughs along the way.We’re going to keep this going fortnightly for now and see where it takes us. If you’ve got ideas on what we should cover or who we should bring in, send them our way.Enjoy! 🙂
1. Field to Farm Door - Intro to David, Martin and Wallace
54:55||Season 1, Ep. 1In this opening episode of Field to Front Door, Martin Caunce and David Wheatley sit down with Wallace Currie to test an idea that has been brewing for just 24 hours. From arable crops and flour milling to peonies, orchards and social media, the conversation explores what it really takes to sell direct and rebuild trust between farmer and consumer. Honest, off the cuff and unfiltered, this sets the tone for what could come next.