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Females in Motorsport
How Can F1 Market to Women the Right Way? Brand Expert Allie Wheeland Weighs In
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It's often said that F1 does not know what to do with its new female fanbase. In this episode, I chat with Allie Wheeland, producer at Racing Forces Media, brand expert, and a serial race attendee, on how F1 can meaningfully engage with women before it's too late.
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