Share

cover art for Lessons in Failure: "We failed our first Kickstarter campaign!” with Goverre founders Regan Kelaher and Shannon Zappala (Part 1)

Female Startup Club

Lessons in Failure: "We failed our first Kickstarter campaign!” with Goverre founders Regan Kelaher and Shannon Zappala (Part 1)

Season 1, Ep. 675

Hello! It’s Doone here, your host and hype girl.


I am so excited to bring you this special mini-series on the pod that is centred around failure. The next three weeks we are going to be diving in and reflecting on some of our favourite episodes that are all about embracing failure and turning it into your greatest asset - because we’ve all been there. Failing is literally just part of the journey whether we like it or not. 


For the second episode of the three-part series, I'm joined by the two co-founders of Goverre, Regan Kelaher and Shannon Zappala. Shannon and Regan, began collaborating on all things ‘wine’ in 2015. Their passion for great wine, dislike of plastic glasses and a love for Southern California’s outdoor lifestyle led to the birth of GOVERRE. GOVERRE is a portable wine glass tumbler with silicone sleeve and a drink-through lid.


In this episode you’ll hear their lesson learned after a first failed attempt at a kickstarter, what happened after they went on shark tank and were hit with a major lawsuit, and what they wish they did differently if they had their time over.


If you have a story to share all around failure, we would love for you to share it in our Facebook Group. Come in, join us, and be a part of the conversation. 


Alrighty! Let’s dive in. This is Regan and Shannon for Female Startup Club.


LINKS WE MENTION:

GOVERRE’s Website 

GOVERRE’s Instagram

Regan’s Instagram

Female Startup Club - Ecommerce Fundamentals

Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub

Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com 

Join our tool and private community for small business owners, Majic [formerly known as Hype Club]

Female Startup Club's Instagram

Doone's Instagram

Doone's TikTok

More episodes

View all episodes

  • 719. GEMS: The Blueprint for Proving Your Concept with Parachute Home founder Ariel Kaye

    02:07||Season 1, Ep. 719
    Hello and welcome back to the show - it’s Doone here - your host and Hype Girl.In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes.Dive into this gem with Ariel Kaye, founder of Parachute Home, as she shares her journey of proving out her concept and finding those crucial first customers. Ariel reveals the strategies she used to validate her ideas and leverage PR to build momentum. Whether you’re in the early stages of your business or looking to enhance your customer acquisition strategy, this one is key!LINKS:Ariel Kaye InstagramParachute Home WebsiteFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok
  • 718. GEMS: Taking a Company Through an Exit with Girlboss' Lulu Liang

    03:54||Season 1, Ep. 718
    Hello and welcome back to the show - it’s Doone here - your host and Hype Girl.In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes.In this gem, Girlboss CEO Lulu Liang shares her pivotal insights on steering a company through a successful exit and stepping into the role of CEO. Whether you're an aspiring leader or preparing for your own company’s exit, this episode offers a wealth of knowledge from someone who’s been there and done that.LINKS:Lulu Liang InstagramLuxy Hair WebsiteGirlboss WebsiteFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok
  • 717. GEMS: Securing Serena Williams as an Investor with Nude Barre founder Erin Carpenter

    03:10||Season 1, Ep. 717
    Hello and welcome back to the show - it’s Doone here - your host and Hype Girl.In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes.In this gem of an episode, Nude Barre founder Erin Carpenter shares the incredible story of how tennis legend Serena Williams became an investor in her brand.LINKS:Erin Carpenter InstagramNude Barre WebsiteFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok
  • 716. GEMS: Customer Targeting with One Stripe Chai founder Farah Jesani

    03:19||Season 1, Ep. 716
    Hello and welcome back to the show - it’s Doone here - your host and Hype Girl.In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes.In this gem, One Stripe Chai founder Farah Jesani shares her strategic approach to targeting the right customers and attracting them to her brand. Farah reveals the key tactics she used to identify her audience and connect with them in meaningful ways!LINKS:Farah Jesani InstagramOne Stripe Chai WebsiteOne Stripe Chai InstagramFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok
  • 715. 6 Quick Questions with MakeLoveNotPorn founder Cindy Gallop (Part 2)

    10:17||Season 1, Ep. 715
    Imagine a world where women receive equal funding and opportunities as men, are free from the systemic barriers we face on a daily basis, and are in control of our own wealth and finances. That’s the future we’re working towards here at Female Startup Club.Hi, I’m Doone - your host and hype girl. If you’re new here, this is the popular business podcast that takes you behind the scenes of some the world’s most successful entrepreneurs - that happen to be women.Women like Cindy Gallop from MakeLoveNotPorn, your portal to sexual self-discovery, and so many other things - inspiration, entertainment, sex education through real world demonstration. Cindy Gallop is the visionary founder of MakeLoveNotPorn and a fierce advocate for sex positivity and gender equality. I have become such a hype girl of hers online. Cindy is out there challenging societal norms and very loudly sharing her views on the state of the world, especially when it comes to women, and she is currently in the middle of a fundraise for MakeLoveNotPorn. We’ll be getting into that a little bit deeper in the episode (I invested!). Before that, we dive into the origins of her story, how to change the world through vulnerability and education, and the role of AI in our future. Whether you're just starting your side hustle, scaling your biz or looking for inspiration, join us on this crazy journey to learn all the good stuff like raising venture capital, selling your startup for life changing money, mistakes you can avoid and how to keep your mental health in check.Subscribe to get our new episodes and join our community of 120,000+ women below.This is Cindy Gallop for Female Startup Club.LINKS WE MENTION:Cindy Gallop InstagramMakeLoveNotPorn InstagramCindy Gallop TikTokMakeLoveNotPorn TikTokFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok
  • 714. “No One Screws More Prostitutes Than The Government!” w/ Cindy Gallop, Founder of MakeLoveNotPorn

    47:02||Season 1, Ep. 714
    Imagine a world where women receive equal funding and opportunities as men, are free from the systemic barriers we face on a daily basis, and are in control of our own wealth and finances. That’s the future we’re working towards here at Female Startup Club.Hi, I’m Doone - your host and hype girl. If you’re new here, this is the popular business podcast that takes you behind the scenes of some the world’s most successful entrepreneurs - that happen to be women.Women like Cindy Gallop from MakeLoveNotPorn, your portal to sexual self-discovery, and so many other things - inspiration, entertainment, sex education through real world demonstration. Cindy Gallop is the visionary founder of MakeLoveNotPorn and a fierce advocate for sex positivity and gender equality. I have become such a hype girl of hers online. Cindy is out there challenging societal norms and very loudly sharing her views on the state of the world, especially when it comes to women, and she is currently in the middle of a fundraise for MakeLoveNotPorn. We’ll be getting into that a little bit deeper in the episode (I invested!). Before that, we dive into the origins of her story, how to change the world through vulnerability and education, and the role of AI in our future. Whether you're just starting your side hustle, scaling your biz or looking for inspiration, join us on this crazy journey to learn all the good stuff like raising venture capital, selling your startup for life changing money, mistakes you can avoid and how to keep your mental health in check.Subscribe to get our new episodes and join our community of 120,000+ women below.This is Cindy Gallop for Female Startup Club.LINKS WE MENTION:Cindy Gallop InstagramMakeLoveNotPorn InstagramCindy Gallop TikTokMakeLoveNotPorn TikTokFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok
  • 713. Match.com Co-Founder Fran Maier is The Reason We Don’t Enter Our Weight Into Dating Apps! Talking VC F*ups, BabyQuip & Dating Apps

    48:35||Season 1, Ep. 713
    Imagine a world where women receive equal funding and opportunities as men, are free from the systemic barriers we face on a daily basis, and are in control of our own wealth and finances. That’s the future we’re working towards here at Female Startup Club.Hi, I’m Doone - your host and hype girl. If you’re new here, this is the popular business podcast that takes you behind the scenes of some the world’s most successful entrepreneurs - that happen to be women.Women like Fran Maier from Match.com and now BabyQuip. Fran Maier is a true pioneer in entrepreneurship and a seasoned expert at building trusted online marketplaces. Fran co-founded Match.com, revolutionising the online dating world, and she’s since gone on to lead several successful ventures, including BabyQuip, the leading baby gear rental service that you’ve probably seen on Shark Tank. Fran’s expertise in building trusted brands, spotting opportunities, and navigating fundraising is wildly impressive and today we’ll be diving into her journey and lessons from her non-profit experience to her success in VC-backed businesses. Whether you're just starting your side hustle, scaling your biz or looking for inspiration, join us on this crazy journey to learn all the good stuff like raising venture capital, selling your startup for life changing money, mistakes you can avoid and how to keep your mental health in check.Subscribe to get our new episodes and join our community of 120,000+ women below.This is Fran Maier for Female Startup Club.LINKS WE MENTION:Fran Maier LinkedInBabyQuip WebsiteBabyQuip Instagram Female Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok
  • 712. 6 Quick Questions with Mustard Made Co-Founder Becca Stern (Part 2)

    06:58||Season 1, Ep. 712
    Imagine a world where women receive equal funding and opportunities as men, are free from the systemic barriers we face on a daily basis, and are in control of our own wealth and finances. That’s the future we’re working towards here at Female Startup Club.Hi, I’m Doone - your host and hype girl. If you’re new here, this is the popular business podcast that takes you behind the scenes of some the world’s most successful entrepreneurs - that happen to be women.Women like Becca Stern from Mustard Made. Becca Stern is the Co-founder and Creative Director of Mustard Made, a cult homewares brand known for its colourful range of vintage-inspired metal lockers. Becca launched Mustard in collaboration with her sister, Jess, in 2018 and has since grown the business into a thriving, global brand spanning three continents and with a team of over 30. The idea for Mustard Made was inspired by Becca’s love of vintage lockers and the shared dream of creating a business that allowed her and Jess to spend more time together as sisters. In this episode, we dive into the incredible founder story of a single parent with a passion for conceptual art, who, through a series of unexpected twists, casual jobs, and a love for beautiful yet functional design, went on to build a multimillion-dollar business selling lockers with her sister—proving that sometimes, success comes from following your instincts and taking things one step at a time.Whether you're just starting your side hustle, scaling your biz or looking for inspiration, join us on this crazy journey to learn all the good stuff like raising venture capital, selling your startup for life changing money, mistakes you can avoid and how to keep your mental health in check.Subscribe to get our new episodes and join our community of 120,000+ women below.This is Becca Stern for Female Startup Club.LINKS WE MENTION:Becca Stern LinkedInMustard Made WebsiteMustard Made Instagram Female Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok
  • 711. How Intuition & Obsession Led This Founder to $8M+ a Year Selling Lockers, with Mustard Made Co-Founder Becca Stern (Part 1)

    01:03:35||Season 1, Ep. 711
    Imagine a world where women receive equal funding and opportunities as men, are free from the systemic barriers we face on a daily basis, and are in control of our own wealth and finances. That’s the future we’re working towards here at Female Startup Club.Hi, I’m Doone - your host and hype girl. If you’re new here, this is the popular business podcast that takes you behind the scenes of some the world’s most successful entrepreneurs - that happen to be women.Women like Becca Stern from Mustard Made. Becca Stern is the Co-founder and Creative Director of Mustard Made, a cult homewares brand known for its colourful range of vintage-inspired metal lockers. Becca launched Mustard in collaboration with her sister, Jess, in 2018 and has since grown the business into a thriving, global brand spanning three continents and with a team of over 30. The idea for Mustard Made was inspired by Becca’s love of vintage lockers and the shared dream of creating a business that allowed her and Jess to spend more time together as sisters. In this episode, we dive into the incredible founder story of a single parent with a passion for conceptual art, who, through a series of unexpected twists, casual jobs, and a love for beautiful yet functional design, went on to build a multimillion-dollar business selling lockers with her sister—proving that sometimes, success comes from following your instincts and taking things one step at a time.Whether you're just starting your side hustle, scaling your biz or looking for inspiration, join us on this crazy journey to learn all the good stuff like raising venture capital, selling your startup for life changing money, mistakes you can avoid and how to keep your mental health in check.Subscribe to get our new episodes and join our community of 120,000+ women below.This is Becca Stern for Female Startup Club.LINKS WE MENTION:Becca Stern LinkedInMustard Made WebsiteMustard Made Instagram Female Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok