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Australia’s #1 SPF skincare brand (& reaching 6-figures in 4 weeks), with Naked Sundays founder Samantha Brett
This is Samantha Brett for Female Startup Club.
Naked Sundays is an Australian SPF brand aimed at inspiring the next generation to love and wear SPF every single day with fun, easy to use sunscreens.
This is a really inspiring story and we’re going to break down her secrets to success, what makes a brand pop and what you need to know about regulations when building a sunscreen brand.
I absolutely loved hearing about why Samantha decided to keep this venture a secret from the public for 9 months. She realized that sunscreen is complex, it’s made by chemists, and she's not going to be the one in the kitchen mixing this herself. Instead she's getting someone to make the best of the best, but will anyone really take it seriously with her name on the brand? So she didn't tell anyone about being a founder. This is the first time I've heard of something like this on the show, and I find it such an interesting approach. Samantha didn’t want people to think that I was just doing this for the sake of it.
Another part that made this journey a little more complicated than manufacturing your regular beauty products, is that there is a strong barrier to entry in the sunscreen space. It is classed as a medication in Australia and classed as a drug in America. Those are things to really think about before diving into the space. Even when it comes to advertising rules, you should put on a warning *reapply regularly*, on social media, podcasts, influencers, the whole mix. You can’t give a testimonial. It's pretty crazy stuff.
Let’s get straight into this episode, this is Samantha for Female Startup Club
**Avoid prolonged sun exposure, make sure you re-apply frequently in accordance with directions. Remember, sunscreen is only one component of sun protection so always wear a hat, protective clothing and eyewear when you’re in the sun.
LINKS WE MENTION:
Naked Sundays' Instagram
Samantha's Instagram
Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe
→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply
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733. ADHD in Women: I Made My Husband A Brain Manual (And It Changed Everything!)
45:14||Season 1, Ep. 733This episode is for women who have a busy brain, feel misunderstood, or want to understand themselves better!I've invited my husband, P-A, back on the show (you heard from him a few episodes ago!) to walk through something I sent him recently that genuinely felt like a breakthrough. I called it 'My Brain Operating Manual'.Quick context.. I've been on this big journey of understanding my ADHD. Why some things feel impossibly hard for me and others come so easily, and what is actually happening inside my brain when I spiral (which is daily, lol). So I sat in the bath one night, went down a massive rabbit hole, and put together a document explaining exactly how my brain works, so PA could finally understand me properly.This episode is the two of us going through it together. No structure, no script, just talking it out:→ why an ADHD brain never has a true "off" mode→ why I'm completely depleted by the end of every week (and why it's not normal tiredness)→ the masking thing that nobody else can see→ why a tiny "can you pass me a pen" interruption is genuinely painful→ why empty, unscheduled days are a neurological requirement, not a luxury→ why new ideas land as extra weight instead of swaps→ the book that completely changed how we communicate (The Course of Love by Alain de Botton, read it!)It's a conversation about understanding yourself, being a good partner to someone whose brain works differently, and why depth beats width every single time.If you've got a busy brain, whether you have ADHD or you're just burnt out and stretched and running on empty, this one is for you.We're also kicking off a listener series on busy brains, so if you want to email in your questions, all the details are below.⏱ CHAPTERS00:00 – Introduction02:00 – Why I made a Brain Operating Manual for my husband06:30 – The daily spiral (and why it gets worse by Friday)12:00 – The book that changed how we communicate17:30 – Bucket 1: an ADHD brain is always running24:00 – Masking, and why it's invisible exhaustion30:00 – Why high inbound volume drains the tank36:00 – Scheduled plans cost energy before they happen42:00 – Unscheduled time is a neurological requirement48:30 – Too many roles fragment focus and output55:00 – Why new suggestions land as additions, not swaps1:02:00 – The practical fixes that actually changed our lives1:08:30 – Advice for partners of neurodivergent people1:13:00 – Depth over width, and our new listener series🔗 LINKS#FemaleStartupClub #ADHD #Neurodivergent #ADHDinWomen #BurnoutRecovery📱 Join 160K smart chicks in the Female Startup Club universe→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
732. Steal this $100,000 Framework to Build $1M+ Net Worth [Queenie Tan Interview]
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731. Asking an Olympian: Periods, Mindset & Raising Champion Kids [Bronte Campbell Interview]
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730. 100M+ Downloads & a Netflix Deal at 26.. Why Money Makes Friendships Weird — Jemma Sbeg
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729. Why I Disappeared Last Year, And How I Still Get Everything Done with FSC Founder Doone Roisin
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728. I just interviewed one of my dream guests, Jo Malone!
50:00||Season 1, Ep. 728Our guest today is a true icon in every sense of the word - not only in the world of fragrance and creativity but also in business and entrepreneurship. Jo founded and sold Jo Malone London, leaving the brand in 2006 and is no longer associated with the Jo Malone brand or its products. And now 20 years later - she's done it again - creating Jo Loves into another much-loved brand that reflects her passion for innovation and storytelling. Subscribe to get our new episodes and join our community of 120,000+ women below.This is Jo Malone for Female Startup Club.Links we mention:Jo Malone CBE InstagramJo Loves InstagramJo Malone CBE BBC Maestro CourseJoin thousands of business owners reading our newsletter every Monday right hereJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubFemale Startup Club - Ecommerce FundamentalsFemale Startup Club's InstagramDoone's InstagramDoone's TikTok
727. GEMS: Suing the NYC Subway (& Winning!) with Dame founder Alexandra Fine
03:26||Season 1, Ep. 727Hello and welcome back to the show - it’s Doone here - your host and Hype Girl.In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes.In this inspiring snippet, Dame Products founder Alex Fine shares an unexpected chapter in her entrepreneurial journey: taking on the NYC subway—and winning!LINKS:Alex Fine InstagramDame WebsiteFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Female Startup Club's InstagramDoone's InstagramDoone's TikTok
726. 6 Quick Questions with Bondi Blades Founder Ali Clarke (Part 2)
04:33||Season 1, Ep. 726Hello and welcome back to the show! It’s Doone here, your host and hype girl.We’re wrapping up our three-part bootstrapping mini-series with a total powerhouse—Ali Clarke, founder of Bondi Blades, Australia’s first at-home derma razor company.Bondi Blades started as a pandemic baby with just a couple hundred bucks and quickly grew into so much more than a side hustle. Last year, Ali hit $1 million in revenue and landed her products in over 1,000 stores across Australia. How’s that for impressive?In this episode, Ali takes us through her exact blueprint for launching Bondi Blades and shares actionable tips for every founder starting their journey today. She’s breaking down what worked for her in those scrappy early days, including her experience at Cosmoprof trade show—what it cost, what she learned, and how it impacted her business.This is one of those episodes that will light a fire under you, no matter where you’re at in your entrepreneurial journey.Alrighty, let’s dive into it. This is Ali for Female Startup Club.LINKS WE MENTION:Ali Clarke InstagramBondi Blades WebsiteFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok
725. Bootstrapping 101: Bondi Blades Founder Ali Clarke Bootstrapped her Biz from $50 to $1M in ARR (Part 1)
39:55||Season 1, Ep. 725Hello and welcome back to the show! It’s Doone here, your host and hype girl.We’re wrapping up our three-part bootstrapping mini-series with a total powerhouse—Ali Clarke, founder of Bondi Blades, Australia’s first at-home derma razor company.Bondi Blades started as a pandemic baby with just a couple hundred bucks and quickly grew into so much more than a side hustle. Last year, Ali hit $1 million in revenue and landed her products in over 1,000 stores across Australia. How’s that for impressive?In this episode, Ali takes us through her exact blueprint for launching Bondi Blades and shares actionable tips for every founder starting their journey today. She’s breaking down what worked for her in those scrappy early days, including her experience at Cosmoprof trade show—what it cost, what she learned, and how it impacted her business.This is one of those episodes that will light a fire under you, no matter where you’re at in your entrepreneurial journey.Alrighty, let’s dive into it. This is Ali for Female Startup Club.LINKS WE MENTION:Ali Clarke InstagramBondi Blades WebsiteJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Female Startup Club's InstagramDoone's InstagramDoone's TikTok