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Female Startup Club
Lessons learned after these women had to shut their business down and start over, with Branch Basics Co-Founders Allison Evans & Kelly Love
Joining me today are two of the Co-Founders behind Branch Basics, Allison Evans and Kelly Love.
Branch Basics are non-toxic cleaning products that were created with the most sensitive in mind. They clean powerfully using only the highest quality, plant-based ingredients.
In this episode we’re talking about the importance of having a true purpose and mission to drive you forward in business, what happened when they went through a really tough time in their business and had to close down, and the key learnings for anyone who might be considering going down the path of white labelling a product.
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Book: Healing Begins in the Sanctification of the Heart By Dr. M.K Strydom
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Podcast: How I Built This with Guy Raz
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727. GEMS: Suing the NYC Subway (& Winning!) with Dame founder Alexandra Fine
03:26||Season 1, Ep. 727Hello and welcome back to the show - it’s Doone here - your host and Hype Girl.In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes.In this inspiring snippet, Dame Products founder Alex Fine shares an unexpected chapter in her entrepreneurial journey: taking on the NYC subway—and winning!LINKS:Alex Fine InstagramDame WebsiteFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Female Startup Club's InstagramDoone's InstagramDoone's TikTok726. 6 Quick Questions with Bondi Blades Founder Ali Clarke (Part 2)
04:33||Season 1, Ep. 726Hello and welcome back to the show! It’s Doone here, your host and hype girl.We’re wrapping up our three-part bootstrapping mini-series with a total powerhouse—Ali Clarke, founder of Bondi Blades, Australia’s first at-home derma razor company.Bondi Blades started as a pandemic baby with just a couple hundred bucks and quickly grew into so much more than a side hustle. Last year, Ali hit $1 million in revenue and landed her products in over 1,000 stores across Australia. How’s that for impressive?In this episode, Ali takes us through her exact blueprint for launching Bondi Blades and shares actionable tips for every founder starting their journey today. She’s breaking down what worked for her in those scrappy early days, including her experience at Cosmoprof trade show—what it cost, what she learned, and how it impacted her business.This is one of those episodes that will light a fire under you, no matter where you’re at in your entrepreneurial journey.Alrighty, let’s dive into it. This is Ali for Female Startup Club.LINKS WE MENTION:Ali Clarke InstagramBondi Blades WebsiteFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok725. Bootstrapping 101: Bondi Blades Founder Ali Clarke Bootstrapped her Biz from $50 to $1M in ARR (Part 1)
39:55||Season 1, Ep. 725Hello and welcome back to the show! It’s Doone here, your host and hype girl.We’re wrapping up our three-part bootstrapping mini-series with a total powerhouse—Ali Clarke, founder of Bondi Blades, Australia’s first at-home derma razor company.Bondi Blades started as a pandemic baby with just a couple hundred bucks and quickly grew into so much more than a side hustle. Last year, Ali hit $1 million in revenue and landed her products in over 1,000 stores across Australia. How’s that for impressive?In this episode, Ali takes us through her exact blueprint for launching Bondi Blades and shares actionable tips for every founder starting their journey today. She’s breaking down what worked for her in those scrappy early days, including her experience at Cosmoprof trade show—what it cost, what she learned, and how it impacted her business.This is one of those episodes that will light a fire under you, no matter where you’re at in your entrepreneurial journey.Alrighty, let’s dive into it. This is Ali for Female Startup Club.LINKS WE MENTION:Ali Clarke InstagramBondi Blades WebsiteJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Female Startup Club's InstagramDoone's InstagramDoone's TikTok724. Self-Made: 6 Quick Questions with Blume Founder Karen Danudjaja (Part 2)
13:19||Season 1, Ep. 724Hello and welcome back to the show! It’s Doone here, your host and hype girl.We’re diving into the second episode of our three-part mini-series all about bootstrapping, and this one is a total gem. Today, we're playing back our episode chatting with the brilliant Karen Danudjaja, founder of Blume, the wellness brand that’s taken superfood lattes to a whole new level.Blume is what happens when you combine the benefits of the wellness aisle with the cozy vibes of your favorite café. Bootstrapped from Vancouver, Canada, Karen and her team have grown Blume to an impressive $10 million in sales—a major milestone for any founder.In this episode, Karen takes us through that gritty, exciting first year of business, how she got her first 1,000 customers, and the lessons she’s learned along the way. We also chat about her approach to bootstrapping Blume to this point and her experience raising $2 million for the next stage of growth. It’s packed with insights for anyone navigating those early startup days or dreaming of launching their own brand.And before we dive in, I just want to send a quick shoutout to all of YOU amazing humans. Every time you tune into an episode, share it, or tell a friend, you’re helping us grow this incredible community. We’ve got some exciting things in the works, and I can’t wait to share them with you soon!Alrighty, let’s get into this episode. This is Karen for Female Startup Club.LINKS WE MENTION:Karen's InstagramBlume WebsiteFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Female Startup Club's InstagramDoone's InstagramDoone's TikTok723. Self-Made: How to Bootstrap a Brand to $10M in Sales, with Blume’s Founder Karen Danudjaja (part 1)
31:52||Season 1, Ep. 723Hello and welcome back to the show! It’s Doone here, your host and hype girl.We’re diving into the second episode of our three-part mini-series all about bootstrapping, and this one is a total gem. Today, we're playing back our episode chatting with the brilliant Karen Danudjaja, founder of Blume, the wellness brand that’s taken superfood lattes to a whole new level.Blume is what happens when you combine the benefits of the wellness aisle with the cozy vibes of your favorite café. Bootstrapped from Vancouver, Canada, Karen and her team have grown Blume to an impressive $10 million in sales—a major milestone for any founder.In this episode, Karen takes us through that gritty, exciting first year of business, how she got her first 1,000 customers, and the lessons she’s learned along the way. We also chat about her approach to bootstrapping Blume to this point and her experience raising $2 million for the next stage of growth. It’s packed with insights for anyone navigating those early startup days or dreaming of launching their own brand.And before we dive in, I just want to send a quick shoutout to all of YOU amazing humans. Every time you tune into an episode, share it, or tell a friend, you’re helping us grow this incredible community. We’ve got some exciting things in the works, and I can’t wait to share them with you soon!Alrighty, let’s get into this episode. This is Karen for Female Startup Club.LINKS WE MENTION:Karen's InstagramBlume WebsiteFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Female Startup Club's InstagramDoone's InstagramDoone's TikTok722. Self-Made: 6 Quick Questions with Wild Things World Founder Piera Gelardi (Part 2)
14:19||Season 1, Ep. 722Hello and welcome back to the show! It’s Doone here, your host and hype girl.Today, we’re kicking off our three-part mini-series all about bootstrapping—those early, scrappy days where you’re building a dream with sheer grit, determination, and maybe a little duct tape.For this first episode, I’m chatting with the amazing Piera Gelardi, who you might know as the co-founder of Refinery29. But today, we’re diving into her latest creative venture, Wild Things World—a bootstrapped startup dedicated to bringing more play and joy into our everyday lives. And let me tell you, it is a total cracker of an episode.Piera radiates good vibes, and in our chat, she shares what she’s learned from her 15 years at Refinery29, why bootstrapping her new business has brought her back to her roots, and her framework for tapping into your creative self—because we all have that magic spark just waiting to be unlocked.Wild Things World is all about celebrating the power of play. Did you know that play reduces stress, boosts creativity, and even helps us live longer? Yeah, it’s that good. So if you’ve been feeling stuck, uninspired, or just plain blah, this episode is the perfect dose of creative energy.Alrighty, let’s dive in. This is Piera for Female Startup Club.LINKS WE MENTION:Piera Luisa InstagramRefinery29 WebsiteWild Things World WebsiteFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Female Startup Club's InstagramDoone's InstagramDoone's TikTok721. Self-Made: Refinery 29 Co-Founder Piera Gelardi on Building Bootstrapped Startup Wild Things World (Part 1)
40:26||Season 1, Ep. 721Hello and welcome back to the show! It’s Doone here, your host and hype girl.Today, we’re kicking off our three-part mini-series all about bootstrapping—those early, scrappy days where you’re building a dream with sheer grit, determination, and maybe a little duct tape.For this first episode, I’m chatting with the amazing Piera Gelardi, who you might know as the co-founder of Refinery29. But today, we’re diving into her latest creative venture, Wild Things World—a bootstrapped startup dedicated to bringing more play and joy into our everyday lives. And let me tell you, it is a total cracker of an episode.Piera radiates good vibes, and in our chat, she shares what she’s learned from her 15 years at Refinery29, why bootstrapping her new business has brought her back to her roots, and her framework for tapping into your creative self—because we all have that magic spark just waiting to be unlocked.Wild Things World is all about celebrating the power of play. Did you know that play reduces stress, boosts creativity, and even helps us live longer? Yeah, it’s that good. So if you’ve been feeling stuck, uninspired, or just plain blah, this episode is the perfect dose of creative energy.Alrighty, let’s dive in. This is Piera for Female Startup Club.LINKS WE MENTION:Piera Luisa InstagramRefinery29 WebsiteWild Things World WebsiteFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Female Startup Club's InstagramDoone's InstagramDoone's TikTok720. GEMS: Selling 100,000 Units in Year One with Avec Drinks founder Denetrias Charlemagne
04:51||Season 1, Ep. 720Hello and welcome back to the show - it’s Doone here - your host and Hype Girl.In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes.Tune into this gem to hear Denetrias Charlemagne, founder of Avec Drinks, reveal the secrets behind selling 100,000 units in her first year. LINKS:Denetrias InstagramAVEC Drinks WebsiteFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok719. GEMS: The Blueprint for Proving Your Concept with Parachute Home founder Ariel Kaye
02:07||Season 1, Ep. 719Hello and welcome back to the show - it’s Doone here - your host and Hype Girl.In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes.Dive into this gem with Ariel Kaye, founder of Parachute Home, as she shares her journey of proving out her concept and finding those crucial first customers. Ariel reveals the strategies she used to validate her ideas and leverage PR to build momentum. Whether you’re in the early stages of your business or looking to enhance your customer acquisition strategy, this one is key!LINKS:Ariel Kaye InstagramParachute Home WebsiteFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok