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Female Startup Club
Your go-to guide to organic marketing
Hi everyone! Doone here - your host and hype girl. Thanks for tuning in to my solo episode this week. I’m going to chat about something that’s been at the top of my mind all week, and that’s the workshop with Lisa Guerrera from Experiment Beauty hosted through the Hype Club last Wednesday. It was just so good and I wanted to get a chance to share all the best bits with you guys.
Roughly once a month we bring in an expert in the DTC space to teach us about their area of expertise, give us some tactical lessons, and provide strategies to level up in business. After Lisa was a guest on the show last month, I just knew she’d have so much to offer the Hype girls. There’s been a lot of chat about how to move forward with TikTok and organic marketing, and who better to learn from than the queen of Gen Z marketing herself? And my god, she went above and beyond. Covering virtual friends, creative collabs, fearless fundraising, and TikTok tactics, this is one for the savvy founders at any stage of their journey.
The first thing I took away from the workshop, is how common and even important it has become to make friends on the web. And the way to set yourself up for that is to dive into the content creation side of things. Being a content creator on your brand account, and being front and center to the biz, sets the tone to catch all the eyeballs. Truth be told, if you’re not prepared to make content and dive into social it’s going to be really hard for you to grow organically.
Content creation is all good and well, but where on earth do we get started? Especially when it comes to TikTok, it can be hard to know how to kick things off. And that’s one of the main reasons I so badly wanted Lisa to come and chat with the Hype girls. What Lisa said it comes down to, is a lot to do with what works for you. There’s no right or wrong way to curate your content, as long as it fits your brand essence. This reminds me of a chat I had with Youthforia’s Fiona Chan, who was adamant that you should always create content in a way that makes life easier for yourself. Choose something that’s easy for you to talk about, easy to fit into your day. Because you’re going to want to be churning out a lot of it. Don’t just whack any old thing up there, but the net can be cast (very) wide.
Lastly we chatted a bunch about fundraising. This was particularly interesting because Lisa was not originally such an advocate for it herself. During out workshop, she shared the two big things she took away from the experience. Number one: how to pitch. It’s so important to craft your message in a way it translates your story in the way you intend. And secondly, and I dare say more importantly, she networked her arse off. The 50-75 investors she spoke to the first time around might not have put in any capital, but they liked her. And we should never underestimate how powerful that is. In combination, Lisa broadening her fellow founder network. Hanging out at co-working spots and hitting up fellow founders in the space. With this behind you, putting yourself in the right room, and talking to the right people, you have yourself a pretty sweet recipe for success. And a whole new world of opportunities might just open.
Let’s get straight to it! This is me, for Female Startup Club.
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