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Fave hits: From 0 to multi-millions in 1 year, how do you do it? Learning from Three Wishes founder Margaret Wishingrad
Season 1, Ep. 379
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Today I’m joined by Margaret Wishingrad, Founder of Three Wishes Cereal.
In the 12 months since launching, Margaret and her husband slash business partner Ian have built a multi-million dollar business through thoughtful retail expansion, unique guerrilla marketing moments, and a tasty better-for-you product that people want to keep buying. We’re going through the blueprint to launch and why it’s important to keep your customers' behavior front of mind.
Three Wishes is a healthy cereal that tastes like childhood indulgence, led by the cereal aisle’s first female founder, Margaret Wishingrad. While other cereals on the shelf force customers to choose between flavor and nutrition, there’s no compromise with Three Wishes. It’s high protein, low sugar, gluten and grain-free, and made from ingredients like chickpeas, pea protein, and tapioca.
In this episode, we discuss Three Wishes' extremely successful launch strategy, how to go about the financials after making sure you have a great minimum viable product, and making sure to get your product on Amazon.
I absolutely loved chatting to someone who's such an innovator in a traditional space. Our top five learnings (it was hard to narrow it down!) from chatting with Margaret are the following:
- There is no ‘too early', once you have a product that you’re comfortable with and ready to get into retail you should start talking to those buyers
- When something isn't working, instead of freaking out and not knowing what do, take a step back, pivot quick, change and keep going
- Having the flexibility and understanding of how to quickly turn things around and be resourceful is an absolute saving grace
- A total of 45% of searches begin on Amazon, it’s a search engine in its own right and for that reason a very important channel to focus on.
- If you're scared to get started, yank the band-aid, just go for it - whatever is holding you back, look it in the eye, just go for it
By the way! Have you heard about our private network open to Founding Members? If you’re a woman in ecommerce and you’re looking to build your network, get access to women on the show for mentorship and experts to help you build your brand - join the waitlist. We have a limited number of Found Member spots available and you can pop your name on the list at femalestartupclub.com/waitlist.
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