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Female Startup Club
Fave Hits: 6 Quick Questions with Amy Liu, Founder of Tower 28 (Part 2)
Season 1, Ep. 433
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Today we’re learning from Amy Liu of Tower 28. We’re covering how to make your pitch count when it comes to getting stocked into retailers like Sephora + how to be a best seller at Sephora, and how she stands out in a saturated market.
Tower 28 is an Insta-favorite clean beauty brand designed for sensitive skin and made for all. Created with a hint of nostalgia (hello Juicy Tubes!), Tower 28’s products are bold, playful, and accessible (with all price points under $28!). With the message that #ItsOkayToBeSensitive, Tower 28 is the first and only beauty brand to follow the National Eczema Association’s Ingredient Guidelines. That means 0% irritating ingredients and 100% safe for sensitive skin. It's also clean, vegan, rigorously dermatologist-tested, and made in the USA.
We can all learn a lot from Amy’s out-the-box approach to pitching. Without giving too much away, she dives into why you need to make buyers feel the brand. Really animate it. Really stand out in a way. It’s like any relationship, the first thing you want is for them to say yes. But you don’t just want them to say yes. You want them to be SO excited to be doing this. The whole thing is: you want them to be your advocate internally, so that when it does come to launching they’re your cheerleader. And all the details on just how to do that are packed inside the episode.
So, let’s get straight into it!
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