Share
Female Startup Club
Kristel de Groot built her business, Your Super, to $200M+ in revenue while she was in her 20’s, and she used intuition as her superpower (Part 1)
This is Kristel de Groot for Female Startup Club
Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’re a small business owner or an entrepreneur listening to this episode - you probably know how hard it can be to generate revenue - it's bloody tough! you might have just started and made a few sales… you might have made a few thousand dollars in sales or maybe even a few hundred thousand - hell maybe you’ve made multi 7 figures in sales! Now imagine scaling your business to hitting $200 million in revenue. Imagine what that would look like from a supply chain point of view, a product development pov, the investment point of view.
That’s what Kristel de Groote did - all while she was in her 20’s. I know. Wild. Today’s episode is a reminder that when you stick it out for the long run, when you have a real purpose and drive to change the world - magical things can happen. Kristel built her company, Your Super, alongside her partner Michael in their early 20s after Michael battled cancer. They built it to $200m in revenue and then sold it to the Healing Company in 2022 for an undisclosed amount. This story starts with humble beginnings and it ends with so many brilliant learnings, I hope you love it as much as I do!
I particularly love the part of this episode where we talk about the bottleneck in your business. Your flailing SEO strategy? The manufacturer that just won’t get back to you in time? Problems with shipping delays? Practical complications can cause a headache, but when we get to the crux of it it’s you as a founder who determines the real cap. You are the bottleneck of your business. Some of the greatest growth that you will see happen in your company comes at times when you work on your personal growth. And by personal growth, I don’t mean having all the answers. It’s knowing that not knowing is your superpower. It’s knowing that you don’t need to know step 100 when you’re at step 1. It’s wholeheartedly finding peace with yourself when you are: on a seat at the table that you have built yourself.
And before we jump into today’s episode I want to quickly mention the Girl Code that we introduced in our recent episodes! The general gist is that it’s a very loose and casual deal where if you love Female Startup Club and what we’re doing over here, you take a tiny action every time you listen to one of our episodes. Whether that’s by leaving us a review, or sharing this episode on social media - basically anything that helps us reach more ears and keep growing. It’s a weird time right now and I’m in need of my hype girls. And to everyone who already does this - I appreciate you more than you know.
Let’s get into today’s episode, this is Kristel for Female Startup Club.
LINKS WE MENTION:
Your Super's Instagram
Kristel and Michael's Instagram
How I Built This Podcast
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
More episodes
View all episodes
645. "I immediately got picked up by Vogue!" with Oceanus founder Hannah Attalah (Part 1)
36:18This is Hannah Attalah for Female Startup ClubHello everyone and welcome back to the show! It’s Doone here - your host and hype girl.Joining us today on the show is Hannah Attalah - the founder of Oceanus. If you’re building a business in the fashion industry this episode is a sparkling gold mine when it comes to getting started, finding your manufacturer and understanding the importance of your unique point of difference.If there’s someone you’d love to hear from on the show let us know in the Facebook group!Let’s get into today’s episode, this is Hannah for Female Startup ClubLINKS WE MENTION: Oceanus InstagramHannah's InstagramFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok
644. GEMS: Raising a Friends & Family Round with Ghia founder Melanie Masarin
04:20Hello and welcome back to the show - it’s Doone here - your host and Hype Girl.In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes.In this gem, Melanie walks us through the exact steps of doing a friends and family round and what you can expect if you're taking this route of funding - based on her enormous success raising in the early days of Ghia. Our community loved this little snippet and I'm stoked to finally be able to share it with you in this format.LINKS: Melanie Masarin InstagramGhia WebsiteFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok
643. GEMS: The Fundamentals of a Successful Business with Mimi Ikonn from Intelligent Change
07:56Hello and welcome back to the show - it’s Doone here - your host and Hype Girl.In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes.In this gem, Mimi talks us through the key fundamentals of a successful business (that are always that same). Such a valuable gem of an episode that was so loved. Mimi has a view on business and life that we can all take inspiration from.LINKS WE MENTION: Mimi Ikonn InstagramIntelligent Change WebsiteFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok
642. GEMS: Focus on Your Hires with Glamnetic founder Ann McFerran
06:09Hello and welcome back to the show - it’s Doone here - your host and Hype Girl.In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes.In this gem, Ann is sharing that early hustle with us and what she attributes that success to. We dive into the power of really focusing on the people that work for you and helping them grow with your business.LINKS WE MENTION: Ann McFerran InstagramGlamnetic WebsiteFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok
641. GEMS: Marketing a "Taboo" Subject with Dame's Alexandra Fine
07:18Hello and welcome back to the show - it’s Doone here - your host and Hype Girl.In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes.In this gem, we chat through the difficulties that come with marketing a controversial or taboo subject; and different ways to use these challenges as opportunities. Alexandra talks us through her 3-year legal battle getting Dame advertised on the NYC-subway, so story so wild it's hard to believe it's true!LINKS WE MENTION: Alex Fine InstagramFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok
640. 6 quick questions with Jacquelyn De Jesu Founder of Shhhowercap (Part 2)
13:17This is Jacquelyn De Jesu for Female Startup ClubHello and welcome back to the show! It’s Doone here - your host and hype girl - and today I am so hyped because this chat with Jacquelyn De Jesu is just on another level! Jackie is the founder and inventor of Shhhowercap and she has such an interesting, insight packed journey to share with us. We’re also talking through her learnings after going through a multi year legal battle for her intellectual property, and for anyone listening right now who might be going through something similar or starting to see your invention and designs ripped off by copycats there’s some great advice in here.Before we jump in if you learn something for this episode - or even if you just love it as much as I do make sure you let Jackie know! Send her a cute DM or share a screenshot on Instagram, I love it when you do that.Let’s jump into this episode this is Jacquelyn De Jesu for Female Startup ClubLINKS WE MENTION:Jacquelyn's InstagramJacquelyn's WebsiteShhhowercap's InstagramFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok
639. "Invest in your IP!” From $15,000 to 8-Figure Biz with Shhhowercap Inventor Jacquelyn De Jesu (Part 1)
57:51This is Jacquelyn De Jesu for Female Startup ClubHello and welcome back to the show! It’s Doone here - your host and hype girl - and today I am so hyped because this chat with Jacquelyn De Jesu is just on another level! Jackie is the founder and inventor of Shhhowercap and she has such an interesting, insight packed journey to share with us. We’re also talking through her learnings after going through a multi year legal battle for her intellectual property, and for anyone listening right now who might be going through something similar or starting to see your invention and designs ripped off by copycats there’s some great advice in here.Before we jump in if you learn something for this episode - or even if you just love it as much as I do make sure you let Jackie know! Send her a cute DM or share a screenshot on Instagram, I love it when you do that.Let’s jump into this episode this is Jacquelyn De Jesu for Female Startup ClubLINKS WE MENTION: Jacquelyn's InstagramJacquelyn's WebsiteShhhowercap's InstagramFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok
638. GEMS: The Power of Savvy Organic Marketing with Kaylin Marcotte from Jiggy Puzzles
10:04Hello and welcome back to the show - it’s Doone here - your host and Hype Girl.In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes.In this gem, Kaylin talks us through the power of hitting the internet pavement to get your story out there. What you can do to take that grassroots approach that inherently builds that word of mouth marketing for you. We also talk about holding off on launching paid media ads and blowing thousands of dollars or get things happen, but finding organic ways to reach your target audience through innovative campaigns. Love that!LINKS WE MENTION: Female Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok
637. Navigating work-life as a solo founder (work hard, live well!)
25:39Hello and welcome back to the show - it’s Doone here - your host and Hype Girl. In these Friday episodes, we have a co-host joining us, Josephine, and every week we will be checking in to talk about what’s current and trending in the world of business with tips on how you could leverage that and what’s coming up inside the Facebook group.This week we're tackling a topic that's near and dear to many of our hearts: work-life balance. We're shining a light on the work-life creep and exploring practical strategies to help you thrive both personally and professionally. Whether you're struggling to carve out time for self-care, feeling overwhelmed with your never-ending to do’s, or simply seeking tips to better navigate work and life and everything in between, this episode is for you!We love this opportunity to chat with you directly, so don't forget: if you want us to explore something in more detail in the coming episodes - join us and drop into the group! You can find it linked in the show notes.Let’s get into it, this is the weekly Hype Girl chat.LINKS WE MENTION: The Diary of a CEO BookFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok