Female Startup Club

This is Aja Horsley for Female Startup Club

Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - we are SO grateful and happy to have you here. Every week on the Female Startup Club podcast I interview some of the world’s most successful founders and women in business to understand their blueprint to success. And today you’re going to meet the founder of Drizzle honey, Aja Horsley. Drizzle started 5 years ago when Aja was working as an environmental scientist on an urban beekeeping project. She quickly realized there was a major issue in the honey industry. Not only with a lack of really quality honey, but bees were dying and beekeepers were unable to keep their businesses afloat.

Aja decided to start Drizzle to address all of these concerns and more. But of course all good stories have a plot twist, and Aja’s was pretty major. We talk through the forced pivot, how she landed a partnership with Queer Eye’s Tan Frances and why it took 5 years to nail down the path to proven playbook.

Before we jump into today’s episode I want to introduce something called the Girl Code! Which is what I’m dubbing the equivalent to a gentleman’s handshake. And the easiest way to explain a gentleman’s handshake - as we will now reference as the Girl Code; is that it’s like an informal handshake deal, unwritten but backed with integrity. If you’re listening to the show and you’re a fan of what I’m building at Female Startup Club, I’d love for you to take an action for me. Now of course, I won’t know whether you’ve done it or not - that’s the nature of the Girl Code - but it will make a huge difference to me and my team at Female Startup Club. Now an action could be, leaving the podcast a review, or sharing some of our content on Instagram or generally just helping to spread the word to your friends and colleagues. In all honesty, this year has been a bit tricky for us - we’re feeling the pinch of our usual partners and sponsors not having the same budgets they did these past few years and it means that as a small bootstrapped business, for our community to help take tiny actions that all add up In the future - is a big support. So I guess what I’m really asking is for you to be my hype girl, because I really need it at the moment. I want to keep bringing Female Startup Club to life - keep bringing you these episodes and to do that, I need hype girls that understand the Girl Code.

Alrighty! Let’s get into today’s episode, this is Aja for Female Startup Club.

LINKS WE MENTION:

Drizzle Honey's Instagram

Aja's LinkedIn

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