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Female Startup Club
From VC Investor to Raising More Than $60 Million for Her Company, Ritual Founder Katerina Schneider Shares her Powerful Insights (Part 1)
Season 1, Ep. 537
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Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - welcome welcome welcome. Every week we’re learning from some of the world’s most brilliant minds in business. Like the founder of Ritual, a leading personal health company in the US founded by Kat Schneider. Since launching her supplements biz Kat has gone from working in the VC world to building a business that brings a new level of transparency to the health and wellness industry. While pregnant and in search of a prenatal she could trust, Kat took matters into her own hands and pioneered a new standard of high-quality multivitamins and supplements that are backed by science and Made Traceably. Now it’s one of the most trusted brands in the category and has more than a million customers. LOVE this episode. So many insights.
Lately, I’ve been talking a lot with other founders about the big difference between what VCs are actually investing in and what women are building. There’s a real disconnect there and a serious need to bridge that gap. And it can feel overwhelming when the stats aren’t changing. So it was refreshing to chat with someone who had a more positive outlook. A female founder who has gone from the behind-the-scenes of the VC world to building her own brand - Ritual - and going on to raise $60M+ in funding. Kat has seen the problem first-hand. She sees women having great ideas, but the funding just not being there. She sees the funding opportunities to change lives go to waste. But she also sees change. She sees many more women investing in women. She sees the unlock of a female-focused economy. And she sees three-quarters of her board consisting of strong, powerful women. We’re on the right track. If you decide to embark on the exciting adventure of raising VC capital, this episode is for you. Embrace the commitment, and nurture those relationships and trust. Those are the two things that are always going to get people over the line.
Before we jump in a quick reminder on the girl code - you know we love it! And I’m doing a call out for our loyal listeners to be involved in our new content series where you DM me a voice note or a question about anything across business, life, or relationships to feature on the show! You can send it to me personally on Instagram or through Female Startup Club’s Instagram - I’m so excited about this one!
Let’s get into today’s episode, this is Kat for Female Startup Club.
LINKS WE MENTION:
Ritual's Instagram
Katerina's Instagram
Radical Candor Book
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
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