Creativity matters!

Lamberto Siega tells us about his journey: from working as consultant for a big four to becoming Marketing and Digital Director for his favorite football team: AC Milan. The conversation clearly shows the importance of teamwork not only on the football field but also in the management of the club.

Mauro Porcini, SVP & Chief Design Officer at PepsiCo - the largest food & beverage company in North America, with brands available in over 200 countries and over 300.000 employs - tells us how innovation is all about people and the importance of design in imagining and developing meaningful solutions for people's present and future needs.

Andrea Cottini, Member of the Executive Board and Operations Director of one of the major Italian fashion companies active in the global market, shares his long international work experience, developed for over 20 years, in the fashion and luxury industry and offers his advice on how to create a work environment that can empower imagination and thus facilitate the emergence of new ideas .

Today's guest will surprise us in illustrating how creativity is central even in a sector that we probably would not have associated with it, that of naval engineering.

Luca Bargagli shares his journey: from his first work experiences in Paris at RFR (an international multi-award winning structural engineering firm), to the projects carried out at Snøhetta (the pioneering international architecture, landscape architecture, interior design and brand design company), up to the current work at NORDIC - Office of Architecture. In this conversation, Luca illustrates how creativity and innovation are fundamental in construction engineering.

In this episode, we have the privilege of sitting down with Harri Paananen, the Director in charge of leading the Economic Development and Employment Unit of second largest city of Finland, Espoo.If you're curious about how one of the most influential innovation ecosystems in the Scandinavian countries operates, then this interview is a must-listen. Harri is at the forefront of Espoo's dynamic economic landscape, and in this conversation, we dive deep into the intricacies of Finland's innovation ecosystem, the evolution of smart cities, and the thriving innovation-based businesses that call this region home.Innovation-based businesses are the backbone of any thriving economy, and Finland has perfected the art of nurturing such enterprises. Harri sheds light on the support systems and partnerships that have propelled innovation-driven businesses in Finland to global recognition. From the vibrant startup scene to established tech giants, you'll gain valuable insights into the factors that have contributed to their success.

In this episode, we dive deep into the world of Polestar with Kristin Fjeld, Head of Communications at this groundbreaking electric vehicle manufacturer. Polestar, known for its seamless fusion of Swedish design elegance and cutting-edge technology, is setting the standard for sustainable, high-performance electric vehicles.In this interview, Kristin takes us on a journey through Polestar's commitment to reshaping the future of mobility, focusing on minimalist and elegant designs that have captured the automotive world's attention. Discover how Polestar aims to propel us toward a more efficient, and environmentally friendly future, paving the way for a revolution in how we approach transportation and sustainability. 

In this episode, we delve into the dynamic world of museums, their evolving roles, and the transformative impact of emerging technologies. Our guest today is Patricia Buffa, Director of Digital Strategy at the Fine Arts Museums of San Francisco. In this captivating conversation, Patricia unveils how museums have transcended their traditional role of preserving art. We explore how they are now at the forefront of education, community engagement, and social justice. Moreover, our guest shares her insights on the influence of emerging technologies on the museum industry: from augmented reality to AI, we explore how these innovations are reshaping the way we interact with art and culture.