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Ep. 472: How Beauty Brands Maximize Social Selling, with Julian Reis of SuperOrdinary
Whether you’re a beauty enthusiast looking for the next great product or you work in the beauty industry, this interview with Julian Reis, CEO & founder of SuperOrdinary, is a must-listen. He talks about the future of beauty shopping and explains how his company connects brands (think: Olaplex, Nécessaire, Ouai, Farmacy, Milk Makeup) with influencers and KOLs (Key Opinion Leaders) in China who sell millions of products via livestreaming platforms such as XiaoHongShu, Douyin, Kuaishou, and Taobao Live. Plus, we talk about the trusted relationship people have with their favorite influencers; why the creator economy is changing; and how his company’s new tool, GalaGala, is democratizing social selling so anyone—not just influencers—can make money if their friends or followers purchase a beauty product they recommend.
- Sponsor links & discount codes: shopmy.us/collections/31511
- Episode recaps with links: fatmascara.com/blog
- Products mentioned on Ep. 472: shopmy.us/collections/110272
- Private Facebook Group: Fat Mascara Raising a Wand
- Social media: @fatmascara, @jessicamatlin, @jenn_edit
- Submit a "Raise A Wand" product recommendation and be featured on the show: email info@fatmascara.com or leave a voicemail at 646-481-8182
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Ep. 550: Baby Hippos, Body Horrors & The Week’s Beauty News
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38:11|The founder of Summer Fridays and host of the podcast Life With Marianna opens up about the big business of “influencing.” Marianna Hewitt talks to Jess about parlaying her success on social media into a skincare brand and shares her tips for leading a more productive, creative life. Plus, why she’s into lash lifts, brow lamination, and body rolling—and her favorite self-tanner, candle, setting powder, and more. This interview originally aired in the spring of 2022, and we’ll be back with all-new content on Wednesday.Episode recap with links: fatmascara.com/blog/marianna-hewittProducts mentioned in this episode: shopmy.us/collections/843969Sponsor links & discount codes: fatmascara.com/sponsorsPrivate Facebook Group: Fat Mascara Raising a WandTikTok & Instagram: @fatmascara, @jenn_edit, @jessicamatlinSubmit a "Raise A Wand" product recommendation: email info@fatmascara.com or text us or leave a voicemail at 646-481-8182Ep. 549: Jess+Jenn+Julee+Garrett & The Week’s Beauty News
01:03:00|The gang’s all here for a special episode! We’re going to catch up after the summer, and then each of us will “Show & Tell” a recent beauty discovery. We also have a passionate debate about the difference between radiance and luminosity (not the same things!), and we answer a bunch of listener questions, including how to prep your skin for big events, where we had our first bylines, and which fragrance we’d wear the rest of our lives if we could only chose one.Episode recap with links: fatmascara.com/blog/ep-549Products mentioned in this episode: shopmy.us/collections/837425Sponsor links & discount codes: fatmascara.com/sponsorsPrivate Facebook Group: Fat Mascara Raising a WandTikTok & Instagram: @fatmascara, @jenn_edit, @jessicamatlinSubmit a "Raise A Wand" product recommendation: email info@fatmascara.com or text us or leave a voicemail at 646-481-8182The Untold History of Hairdressing with Elizabeth L. Block
56:12|Art historian Elizabeth L. Block shares fascinating stories about hair culture in 19th-century America that she uncovered while researching her new book, Beyond Vanity: The History and Power of Hairdressing. We’re talking about Victorian hair dishes; what shows like Bridgerton and The Gilded Age get right (and wrong) about beauty; the ingredients in early hair products; and what salons in the 1800s really looked like. Plus, you’ll hear the story of hairdresser and abolitionist Christiana Carteaux Bannister, an American beauty entrepreneur whose story is often overlooked in the history books.Episode recap with links: fatmascara.com/blog/elizabeth-l-blockProducts mentioned in this episode: shopmy.us/collections/824518Sponsor links & discount codes: fatmascara.com/sponsorsPrivate Facebook Group: Fat Mascara Raising a WandTikTok & Instagram: @fatmascara, @jenn_edit, @jessicamatlinSubmit a "Raise A Wand" product recommendation: email info@fatmascara.com or text us or leave a voicemail at 646-481-8182Ep. 548: Growth Factors, NYFW Gossip & The Week’s Beauty News
48:15|Jenn & Julee bring you gossip (and some standout beauty looks) from New York Fashion Week. We’re also talking about a less-expensive alternative to epidermal growth factor serums; a dreamy body glaze (different than an oil!); why every fragrance launch is a “collection”; the best and worst celebrity beauty lines; formaldehyde (still!?) in hair straighteners; and a petty, yet supremely fabulous way to get revenge on a cheating ex-partner: launching a perfume and calling it Divorce. Episode recap with links: fatmascara.com/blog/ep-548Products mentioned in this episode: shopmy.us/collections/817481Sponsor links & discount codes: fatmascara.com/sponsorsPrivate Facebook Group: Fat Mascara Raising a WandTikTok & Instagram: @fatmascara, @jenn_edit, @jessicamatlinSubmit a "Raise A Wand" product recommendation: email info@fatmascara.com or text us or leave a voicemail at 646-481-8182Beauty Prop Styling Secrets with Kounthear Kuch
55:48|The perfect serum drizzle, the fluffiest body-cream whip, the straightest arm swatches—prop stylist Kounthear Kuch has done it all. In this episode, she takes us behind the scenes of a beauty photo shoot, discusses the latest color and photo trends in beauty, and demystifies the very ASMR world of making beauty products look delicious. Episode recap with links: fatmascara.com/blog/kounthear-kuchProducts mentioned in this episode: shopmy.us/collections/804168Sponsor links & discount codes: fatmascara.com/sponsorsPrivate Facebook Group: Fat Mascara Raising a WandTikTok & Instagram: @fatmascara, @jenn_edit, @jessicamatlinSubmit a "Raise A Wand" product recommendation: email info@fatmascara.com or text us or leave a voicemail at 646-481-8182Ep. 547: Neck Facials, the Best Natural Deodorant & the Week’s Beauty News
49:07|Jenn & Jess welcome intern Ellie Dixon into the studio to chat about why you may want an aluminum-free deodorant and which ones are best. Plus: students hiring makeup artists for the first day of school; why facialists are focusing more on clients’ necks; organizing tricks; a new chypre scent from Hermès; vanilla perfumes; water-based scents; e.l.f. Beauty’s album; shower caddies; and lots more.Episode recap with links: fatmascara.com/blog/ep-547Products mentioned in this episode: shopmy.us/collections/798879Sponsor links & discount codes: fatmascara.com/sponsorsPrivate Facebook Group: Fat Mascara Raising a WandTikTok & Instagram: @fatmascara, @jenn_edit, @jessicamatlinSubmit a "Raise A Wand" product recommendation: email info@fatmascara.com or text us or leave a voicemail at 646-481-8182Francisco Costa's Next Chapter
38:03|Francisco Costa looks at beauty through a different lens. One of the biggest forces in fashion, the former women's creative director of Calvin Klein Collection speaks to Jess about his evolution from designer to beauty founder, with the launch of Costa Brazil, and shares his creative process around product development. He also gets candid about the realities of acquisition: The brand was acquired by biotech firm Amyris in 2021, but it shut down the brand in 2023. Now that Costa bought back the brand—and is back in charge—he's ready to share some hard-won wisdom. Episode recap with links: fatmascara.com/blog/francisco-costaProducts mentioned in this episode: shopmy.us/collections/784944Sponsor links & discount codes: fatmascara.com/sponsorsPrivate Facebook Group: Fat Mascara Raising a WandTikTok & Instagram: @fatmascara, @jenn_edit, @jessicamatlinSubmit a "Raise A Wand" product recommendation: email info@fatmascara.com or text us or leave a voicemail at 646-481-8182Ep. 546: Bangs, Soft Baddies & The Week’s Beauty News
48:46|Let’s dig into some fall beauty trends, like bow nails, soft baddie and Igari makeup, “fox” hair color—and whether or not Jess should get bangs. Plus: lookism in the news, the couple who pioneered cosmetic Botox, bridal beauty, rediscovering Pillow Talk, and a lip gloss that tastes like Haribo peach gummies. And, in a special segment brought to you by Acast Creative and our sponsor Shiseido Ginza Tokyo, we talk about all the ways eyes change as you age (Jenn’s eyes are getting “cozier,” Jess says her under-eyes are more “chiseled”) and what you can do about it.Episode recap with links: fatmascara.com/blog/ep-546Products mentioned in this episode: shopmy.us/collections/779226Sponsor links & discount codes: fatmascara.com/sponsorsPrivate Facebook Group: Fat Mascara Raising a WandTikTok & Instagram: @fatmascara, @jenn_edit, @jessicamatlinSubmit a "Raise A Wand" product recommendation: email info@fatmascara.com or text us or leave a voicemail at 646-481-8182