The Fan Engagement Pod


Paul Cox: Fan Engagement in US Soccer

Season 1, Ep. 54

The Fan Engagement Chat is where we hear about someone’s approach to Fan Engagement. 

Recorded in Jan 2021, this interview is a conversation with US football (Soccer) activist, Paul Cox.

Paul, who lives in Valencia, Spain, has been a fan of Seattle Sounders for years, and when in the States was involved in the formation of a couple of fan groups/organisations, including the Seattle Sounders Fan Alliance, of which he’s the former Chair

Paul tells us a bit about how influence and activism and how it affects the game in the States, his views on 'opposition' versus constructive dialogue, the early attempts to form a national organisation for fans and activists in the country, and the challenges of growing the sport in a country where three others are in immediate competition for eyeballs.

Don’t forget you can find out how your club did in the Fan Engagement Index at You can also register for free for the Fan Engagement Hub if you want to access more detailed data and case studies from the 2019/2020 Index.

More Episodes


Supporter Liaison Officer: Not just an add-on. Stuart Dykes from SD Europe

Season 1, Ep. 61
Episode 61 is with Stuart Dykes from SD Europe’s Supporter Liaison (SLO) Project. SD Europe is one part of the legacy of Supporters Direct, and works across Europe with clubs, fans, leagues and federations on how to implement the role. Go to for more.The SLO role was first seen in German football, but can now be seen across all of UEFA’s member associations, including in men’s professional football in England in the top-four divisions.From the perspective of us at Think Fan Engagement, the SLO role has never come even close to its full potential, often hampered by the absence of enough guidance from the leagues as to how to make the role work. In many clubs it’s something of an afterthought, often bolted onto another, existing role, instead of being able to play its proper role of ensuring that fans are thought about in all the decisions a club makes.Stuart really is a mine of information and expertise on the subject. Anyone hoping to create an effective SLO role should listen to this episode.You can find out more about our work at Register for free and you get access to the Fan Engagement Hub, with more detailed data and case studies from the 2018/2019 and 2019/2020 Fan Engagement Indexes.By the way, from now on, we’ll be publishing one edition a week each Tuesday, including the Fan Engagement Chat, Bas Chat, with Bas Schnater, and Did They Ask The Fans, with Tim Crow.Please like, subscribe and share. It really does help our visibility.