The Fan Engagement Pod
International fans: how much do they really matter?
Welcome to the Fan Engagement Chat, the episode of the Fan Engagement Pod where we hear about someone’s approach to Fan Engagement.
Abhishek Singh runs the Arsenal Naigpur Supporters Club, and is based in Naigpur, India. He works for Think Fan Engagement, and also runs his own business, Sport Ed India, working with sports organisations including football clubs, in India, on social media and other communications & engagement strategies.
Abhishek tells us what it’s like for the international fans when it comes to Fan Engagement, what the relationship with the club is like and how they feel about being a fan. He also touches on football fandom when it comes to Indian football clubs.
It’s easy to dismiss their place in what I term ‘the concentric circles of fan’, but in a gloabalised world, international fans are an important part of what clubs at levels deal with.
Don’t forget you can find out how your club did in the Fan Engagement Index at https://fanengagement.net. You can also register for free for the Fan Engagement Hub if you want to access more detailed data and case studies from the 2019/2020 Index.
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