The Fan Engagement Pod

Share

A man with purpose on his mind: Jacob Naish from Right to Dream Group

Season 1, Ep. 52

Welcome to the Fan Engagement Chat, the episode of the Fan Engagement Pod where we hear about someone’s approach to Fan Engagement. 


Until recently, Jacob Naish was Commercial Director at FC Nordsjælland - one of the most innovative sports organisations in the world and the youngest professional football team in Europe. The club - part of the Right to Dream Group - has a unique model for developing players which emphasises the nurturing of purpose, character, and leadership in the young players they create.


He now works as Purpose Lead for the Right to Dream Group. He’s previously worked for Fulham FC’s foundation as Head of Development, and Brighton & Hove Albion’s Albion in the Community.


Jacob’s one of the most deep thinkers on football clubs and the game more generally, and really understands the deep connections between clubs, fans and communities. It’s a real treat to get to chat with him for so long about Engagement, and the wider issues at FC Nordsjaelland, the game in Denmark and football more widely.


Apologies for the sound quality from me on this episode. 


Don’t forget you can find out how your club did in the Fan Engagement Index at https://fanengagement.net. You can also register for free for the Fan Engagement Hub if you want to access more detailed data and case studies from the 2019/2020 Index.



More Episodes

7/6/2021

Jonathan Bradley from Bang The Table (online engagement specialists)

Season 1, Ep. 56
Welcome to the Fan Engagement Chat, the episode of the Fan Engagement Pod where we hear about someone’s approach to Fan Engagement.Recorded in March 2021, this is a chat with Jonathan Bradley from Bang The Table. Their mission states that ‘Robust democracy requires real public participation. Our mission is to enable this participation as a fundamental pillar of well-functioning 21st century democracies by forging constructive relationships between communities and the institutions of government.’ The company’s EngagementHQ platform provides a managed online social space to facilitate this.So what relevance does this have to Fan Engagement? The common thread is to ensure that seldom heard and hard to reach groups are given opportunities to engage - in our case, Fans.It’s particularly interesting to look at platforms created by the likes of Bang The Table for ideas when it comes to moving constructive dialogue away from the very public social networks of Twitter and Facebook, to environments which are more protected and enable dialogue.Anyone looking at online tools to engage with fans should listen to this, and if you want to understand more about their work, go to their UK Consult podcast, where I appeared recently to chat about Fan Engagement, the European Super League and the work of Think Fan Engagement.And just to add: we have no commercial or financial relationship with Bang The Table. We just really like their platform and what they do.Don’t forget you can find out how your club did in the Fan Engagement Index at https://fanengagement.net. You can also register for free for the Fan Engagement Hub if you want to access more detailed data and case studies from the 2019/2020 Index.Please like, subscribe and share. It really does help our visibility.