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Fable Coffee Stories

Zoe Williams: How To Get Started in Coffee Competition and Pushing Your Own Boundaries

Season 1, Ep. 8
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Zoe Williams (she/her) wrote in her diary 5 years ago that she wanted to compete in the UK Barista Championships before she was 30. Not only did she hit that milestone, but she came second in the competition the first time she ever competed. 


At the time of recording, Zoe was working at Clifton Coffee Roasters, where she began her first behind the scenes coffee job packing bags at the roastery, navigating her way to the role of coffee trainer. Since then she has started a new role with Well Grounded as their South West Coffee Trainer. 


This episode explores the transition from barista to roastery production, and delves into the ins and outs of coffee competition. Where is the best place to start when crafting a competition routine? How can you prioritise focusing on your own progress rather than comparing your progress to that of others? What are some of the key personal barriers to work on overcoming when thinking about competing? 


Theme song by Good News.

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