EY Nordic Fit For Future Podcast

If people can work from almost anywhere, what makes the workplace matter? This episode of the EY Nordic Fit for Future podcast explores just that. The conversation explores a fundamental question: what should the workplace actually enable today?Tune in to understand how organizations are rethinking the role of the office.

Yubico has become a global reference point for secure digital identity. As digital ecosystems grow more complex and AI accelerates identity-related threats, one question stands out: how do we build trust at scale?In this episode of the EY Nordic Fit for Future Podcast, informed by perspectives from Yubico, we explore how hardware-backed authentication and trusted digital identity frameworks are shaping the future of the internet and global commerce. 

Axopar Boats has redefined adventure boating by challenging industry conventions and embracing a global mindset from day one. Founded by Jan‑Erik Viitala, the company has grown into one of the world’s fastest‑growing boat brands. Join host Jessica Schmidt as she speaks with Jan‑Erik Viitala, EY Entrepreneur Of The Year Finland winner, and Juha Hilmola, EY Partner and national leader of the EY Entrepreneur Of The Year program in Finland. Together, they explore leadership, financial discipline, and what it takes to scale a business sustainably across borders.

Autorola, led by EY Entrepreneur of the Year Denmark winner Peter Grøftehauge, has transformed traditional automotive auctions into a global digital marketplace. Join host Jessica Schmidt and Søren Smedegaard Hvid as they explore leadership, trust, financial discipline, and how AI is reshaping vehicle remarketing — all while keeping the human element at the center. Tune in to hear the full story!

From student concept to national EY Entrepreneur of the Year winner, ECOnnect Energy shows what true entrepreneurial resilience looks like.Co-founder Miriam Wennberg and Ina Rosenberg from EY Norway join host Jessica Schmidt to break down the real story behind building, financing, and scaling a startup in the global energy sector.A focused conversation on leadership, financial discipline and the mindset required to grow from nothing to impact.

Leadership is evolving — and today it requires purpose, transparency and the ability to guide people through continuous change. In this episode, host Jessica Schmidt speaks with Daniel Kjörberg Siraj, who recently stepped down as CEO in OBOS and Arbab Dar, who is EY Norway's CEO & Country Managing Partner about their personal experiences leading through disruption, building resilient teams and driving long-term impact.