Everything Is Content

Hello EICowboys…It’s Beth and Ruchira steering good ship EIC this week as Oenone is taking a little break. Ruchira is turbo jet-lagged, and Beth is in a post-Cornwall haze… perfect podcasting conditions all round tbh. We catch up about Ruchira’s trip to the Big Apple and Beth has FINALLY seen The Odyssey. Was her teenage classist self impressed with Nolan’s interpretation of Homer’s epic? We fill you in on all the news from a week FULL of pop culture news and give you a hopeful look ahead at the TV coming our way this autumn that will hopefully keep the SAD at bay. And a new reality TV family has hit the scene - The Earles… 25-year-old American social media celebrity Alix Earle and her family star in new Netflix reality series Earle Meets World. Do we have space in our hearts for a new reality family or are they 20 years too late? As always, leave us a review wherever you get your podcasts - it’s the best way you can support our independent podcast. Enjoy the episode, and we’ll see you next time. Love, O, R, B x swyfthome.com/pages/eic-podcast Follow us: Instagram TikTok  Substack LINKS:Cat Cohen - Broad Strokes Emily Wilson · An Uncomplicated ManGloria Steinem, Personification of the Feminist Movement, Dies at 92 - The New York Times'SNL UK' Adds 'Big Boys' Actor Freddie Meredith To Season 2 CastGlastonbury confirms ticket sale dates - and highest ever price - BBC NewsEarle Meets World Is a Bleak Portrait of the New American Dream - The Cut

Hello EICiggies, Is smoking cool again? Was it ever? With smoking once again at the epicentre of celebrity chic we asked YOU whether or not you think people are picking up their lighters and throwing away their cares. And if so, are we experiencing a trickle down from celebs which is reversing decades of public health campaigns? We also reflect on our own relationships with smoking, how our attitudes towards smoking have changed through the years and how smoking has come to re-enter the mainstream. It’s the comeback that none of us expected. Can we attribute the rise of smoking as an aesthetic marker to a resistance to wellness, a natural bedfellow to the rise of diet culture - or are the famous people to blame? We consider the measures that can be put in place to stop it. Hope you enjoy the episode and as always, please rate, review follow, subscribe and share the show. We're an indie podcast and it means the world & helps us keep going. O, R, B xswyfthome.com/pages/eic-podcast Linksinews - Smoking is cool again. How embarrassing. Grazia - What's With All The Performative Smoking?ASH - Use of vapes and other novel tobacco and nicotine products among adults in Great BritainInstagram - @cigfluencers

Hi EICelebrities…Today’s we’re #gifting you an influencer special. Once the guardians of the internet, are we now experiencing a rising tide of anti-influencer angst? Is it sexist to find them annoying? And just how relevant are they any more? First up we share the creators and influencers who we love to follow. Ruchira loves following Navy Ahluwalia (@naviahluwalia) & Savannah Sachdev (@savannahsachdev), Oenone loves following Veronika Slowikowska (@veronika_iscool) and Beth loves following Melissa Holdbrook-Akposoe (@melissaswardrobe) and Jack & Ash (@jackremmington & @ashholme).Then: is hating influencers a socially acceptable way to hate women? After a shop sign in America reading "no influencers" went viral, popular influencer Levi Coralynn argued that anti-influencer sentiment is often a vehicle for misogyny. We ask why female creators do seem to get pigeonholed and flattened by the term ‘influencer’ when men are allowed to label themselves in far more varied ways online? And is some of the criticism aimed at influencers fair?Next: are we in a style influencer recession? Hermes unboxing videos and videos of them grabbing a matcha pre-pilates aren’t garnering the same 7 figure viewership anymore, "forcing" increasing numbers of influencers to pivot to making low level ragebait to engage new audiences. In response to this, are we seeing more desire for intellectual and paywalled content on platforms such as Substack? Is it time for us to become ragebaiters or should we all go and touch grass? Finally: the latest influencer pivot seems to be teaching others how to influence. Is this an MLM or a natural career progression for a creator? Thanks so much for supporting out independent podcast! We hope you've loved listening. If so, please do follow us on Instagram and TikTok @everythingiscontentpod. We're also now on Substack- expect essays, deep dives & even more pop culture recs!O, R, B x swyfthome.com/pages/eic-podcast Links:New York Times - Are influencers barred from this Nantucket shop?Vulture - Are influencers being demonised – or held accountable?Vogue - Let’s Face It: Influencers Aren’t Really the Problem Vulture - You Can’t Just Be Showing Matcha-Pilates-Alo Apple Podcasts - Reasonably Optimistic "Why is anger so addictive"Substack - Late stage content creation is depressing as hell BBC - Meta to pay up to $18bn to settle claims its platforms harm children

Hi there EICrocodiles! Today’s bonus episode is dedicated to the myth, the legend… Jordan AKA The Pricey AKA Katie Price. In July, Louis Theroux’s production company released a four-part documentary series offering a retrospective on the 30 years Price has spent in the public eye, and reflecting on the fallout of living a life seemingly dedicated to headline culture. For some she’s a a national treasure, an icon of the 90s and 00s and a fixture of British culture. Others criticise her for a history of questionable behaviour. In this episode we dive into the picture painted of Katie Price in this docuseries, how she has bounced back after a series of traumas and scandals, and why our soft spot doesn’t seem to want to go away. Was Katie Price the original Molly-Mae? Are we willing to set aside her scandals for entertainment value? Is this just a woman processing trauma?  Katie Price: Nothing To Hide is available on NOW TV and Sky Documentaries. Thank you SO much for all of your takes and opinions on this topic. We love being in conversation with you! O,R,B. xoxoxoxoLinksIrish Examiner - Jennifer Horgan: Katie Price: Nothing to Hide lays bare an unlikeable but deeply sympathetic character The Guardian - Katie Price: Nothing to Hide – this remarkable profile is as fascinating and exhausting as its subject Sky - Watch 'Katie Price: Nothing To Hide'Independent - Katie Price shares huge regret over Gareth Gates relationshipReddit R/UKPopculture - "Peter Andre was so cruel to Katie Price" PETA - PETA Offers Katie Price £5,000 to Stop Acquiring AnimalsWales Online - Katie Price breaks silence on Lee Andrews '£250k sex tape' as sister blasts himBBC - Katie Price banned from driving for seventh timeBBC - Katie Price told to pay ex-husband £25,000 over sex life claimsPublishedMetro - Katie Price describes her South African carjacking attemptGrazia - Kim Kardashian’s Starstruck Tweet Over Katie Price And Peter Andre Resurfaces

Hello EICriminals! Today, we’re taking a stroll down bonkers alley to answer the question that you’ve all been asking… when is a shoe not a shoe? We’re really living in a foot guy’s world rn… We share our heartache following the death of Dolly Parton and reflect on the incredible legacy she’s left behind. Keep your ears peeled for Beth’s *very* special tribute. Are you kinda sick of kinda chic? The trend that we’ve all been seeing ALL over our feeds this summer has got us wondering… is there any room for creativity online when creators are rewarded for replicating content? We also discuss Amanda Knox and her Edinburgh Fringe show. Why has her show sparked such a debate? Does she have the right to tell her story and what moral obligations does she have? We discuss the case and details of the trial in the second segment, if this is something you may not wish to hear please do skip that segment.Meanwhile: is Marc Jacobs going to style Luigi Mangione for his upcoming New York State murder trial? We discuss our favourite courtroom style moments. And lastly… Megxit is over and YouGov is asking “do you care?”. Meghan, if you’re listening… you’re very welcome to come on the podcast. Enjoy the ep! Love O, R, B x Beth's been loving: Dolly Parton Imagination Library , Furious, Stamptown Oenone's been loving: Fisk Ruchira's been loving: London Falling, Kaynan - Spawn Point Margaret Qualley Barefoot Sandals Is "Kinda Chic" Kinda Cringe? Marc Jacobs says he’d dress ‘trendsetter’ Luigi Mangione for courtAmanda Knox Has Turned Her Trauma Into Comedy – But Should She?Why are Harry and Meghan returning to the UK?

Hello EICrushes!This week's episode is brought to you by Hinge, who are helping us to get deep into discussions about romantic advice, taking risks in love and 'saying the thing' (whatever that thing may be).First up we're chatting about dating advice. Where does the impulse come from to seek it and give it, who do we personally trust and can advice still be helpful even if you don't take it?Next up we discuss Hinge's newly released No Ordinary Love audiobook- the third iteration of the series. Five stories, written by five amazing authors about five real Hinge couples who all took a risk. We also talk about our own big leaps- Oenone in getting back with an ex, Beth in asking for what she wanted and Ruchira in sharing her fears with her now husband.And then finally we read out your dating takes and dilemmas- fizzling fears, advice skepticism and more!Thank you all so much for listening and to Hinge for sponsoring this episode! We can't wait to hear about your favourite stories from the No Ordinary Love series, so consider our DMs wide open for any and all thoughts, feelings & opinions. We LOVE being in conversation with you all.O, R, B xLinksSpotify - Hinge Presents: No Ordinary Love narrated by Tembe Denton-Hurst, Nicola Dinan, Curtis Garner, Raven Smith, and Rufi Thorpe

Hello EICroquettes! We are so back and Oenone has fallen for a new conspiracy, it’s like we’ve never been away. We’re bursting to the seams with two weeks of what we’ve been loving: from memes to literature - as always, we’re across it all. Enemy of the pod Sam Altman has found himself as the subject of a hilarious (and believable to some) series of memes created by Frosted Jake. Is this the ultimate punch up? Or did Frosted Jake inadvertently create a pitch perfect ChatGPT ad?Once again, the world of literature has been dominated with discourse around AI use in publishing. Have we ushered in a new era of AI witch-hunts? And why are non-white authors being disproportionately targeted? We also discuss the tragic news of Dr Jason Arday’s death and consider the responsibility of the media’s reporting around it. We know that this is an upsetting topic - so we just want to give you a heads up that this comes at the end of the episode. Have you been at the Edinburgh Fringe? DM us with your dispatches: we want to hear about the best shows, your favourite new talents, and if any of you saw Amanda Knox’s show. LINKS:SUBSTACK GOOD LAW PROJECTJason Arday, ex-Cambridge professor at centre of plagiarism row, found deadNathan Cofnas, the man at the centre of Arday plagiarism row, was dismissed for views on raceLauren's postJake Schroeder

Hello EICritics, earlier this year we had the pleasure of speaking with author and podcaster, Caro Claire Burke. Since then the book has only grown in popularity and sales. It really has been the book of 2026.A quick synopsis of Yesteryear: Natalie is a trad wife influencer with hundreds of thousands of followers. As far as her audience knows, Natalie loves her farmhouse, her well-behaved children, making sourdough from scratch and her perfect husband Caleb. But behind the scenes of her Instagram content, everything is very, very different. Then, one morning, Natalie wakes up in the 1800s. Her phone, her assistants, they’re all gone. Is it a hoax? A reality show? A test from God? Natalie just knows she has to escape. And don't worry – no spoilers!We loved speaking with her and hope you enjoy catching up on the interview after you've hopefully read the book!Love, O,R,B xxx p.s. we're back next week! <3Vanity Fair - Lifestyle Creator Nara Smith... Wants to Clear Up Some ThingsSpotify - Diabolical LiesWaterstones - YesteryearIndie Wire - Anne Hathaway’s Controversial New Horror Movie About a ‘Tradwife’ Is Already Hell OnlineSubstack - Matriarchal BlessingSubstack -Matriarchy Report 'What's so scary about a tradwife?'

Happy Wednesday! As you'll no doubt know by now, the three of us have been off the EIClock for the last couple of weeks for our yearly break- and we've been using the opportunity to dig through the archives and re-release some old favs, all timers & under-appreciated gems.This week we're going back two years to when the three of us got to together to discuss fertility, PCOS and egg freezing. Back in 2024 the actress Florence Pugh opened up about having her endometriosis diagnosis dismissed by a doctor and it made us want to dive deeper into women's healthcare. Why do so many of us feel alone, in pain and under-informed when it comes to what is happening with our reproductive and gynaecological care? We share all of our thoughts and yours.Thank you a million for listening and for being so open with us about an enormously important issue. Follow us on Instagram @everythingiscontentpod so you can be involved in all future discussions.See you Friday for our final re-record- and then we'll be BACK the week after with brand new content! Yay!LinksSHE MD - Florence Pugh on PCOS, Endometriosis, Egg FreezingTHE CUT - What if you hadn't frozen your eggs?THE GUARDIAN US - The invisible toll of life with PCOSPCOS Challenge GLAMOUR - I spent $17K freezing my eggs and I regret every pennyPENGUIN - The Panic Years by Nell Frizzell AMAZON - The Female Factor