Even Baddies Wear Helmets
Stabilisers: Brands and Franchises with Matthew Ashton
Welcome to Even Baddies Wear Helmets! The podcast all about kids’ telly, and the wonderful grown-ups who make it happen.
We’re back with a few more episodes of ‘Stabilisers’ - our little mini-series that nestles snugly between the Series 1 tricycle and the big-kid-bike of Series 2.
So guess what? It turns out everything IS awesome. How do we know? Because in this episode, we chat to the brilliant Matthew Ashton, Vice President of Design at the LEGO Group. Matthew has worked for LEGO for 21 years, was Head Judge on the original version of LEGO Masters UK (Channel 4) and - importantly for Even Baddies purposes - was an Executive Producer on the LEGO Movies and the Unikitty series for Cartoon Network!
We’ve had a few requests from listeners for an episode covering the merchandising side of children’s content - and we couldn’t think of anyone better to give us an insight into the relationship between kids, TV and film, franchises and their toys. In this episode, we learn what ‘toyetic’ means, we discover how writers can feed into toy design, and - in what is potentially a world first, two gay people from the Wirral talk about being gay and from the Wirral.
You can find Matthew on Twitter and Instagram here @matthew__ashton (that’s a double underscore FYI!)
Hosted by Billie Collins
Produced by Clodagh Chapman
Music by Finlay Stafford
Logo designed by Lucy Tiller
For more content, go to evenbaddieswearhelmets.co.uk or follow us on our socials at @EvenBaddiesPod.