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Paramount's Ad Sales Chief Departs, New CRO Takes Charge

John Halley, a seasoned ad sales expert at Paramount, is stepping down after eighteen years, including a stint as lead for ad sales post-CBS merger. Hell transition to an advisory role alongside new CRO Jay Askinasi, who brings media buying operations expertise. Paramount aims to revamp sales strategies, unify streaming infrastructure, and compete with digital giants amidst a challenging market.

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