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The Elevat(Her) Podcast
SE3 EP1: Sexism in marketing: it's all about Brandsplaining - Jane Cunningham and Philippa Roberts
For the 1st episode of our 3rd season, we are joined by Jane Cunningham and Philippa Roberts, authors of “Brandsplaining: Why Marketing Is (Still) Sexist and How to Fix It” and co-founders of Pretty Little Head, the UK’s leading research consultancy specialising in female audiences.
After working in the marketing industry for many years, Jane and Philippa realised how sexism has been and is still deeply engrained in marketing, with ads mainly designed through the male lens, telling women how they should and should not be.
In this podcast, we discuss what led Jane and Philippa to write their new book, how marketing has been shaping society’s expectations of women, why marketing is still sexist, and what to do about it.
Topics covered include:
· What is brandsplaining?
· Sexism in past and current marketing strategies
· The power of female-led brands
· What can be done to reduce sexism in marketing
Find out more about Jane and Philippa’s work:
Website: https://www.plhresearch.com
Instagram: https://www.instagram.com/plhresearch/
Philippa’s LinkedIn: https://www.linkedin.com/in/philippa-roberts-39abb625/
Jane’s LinkedIn: https://www.linkedin.com/in/jane-cunningham-35615315/?originalSubdomain=uk
The book: “Brandsplaining: Why Marketing Is (Still) Sexist and How to Fix It”: https://www.penguin.co.uk/books/319/319149/brandsplaining/9780241456002.html
FOLLOW US:
Instagram: https://www.instagram.com/elevat.her/
Twitter: https://twitter.com/ELEVAT_HER
Check out our website and subscribe to our newsletter
Music by Chong @Chong244: https://www.instagram.com/chong244/
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8. SE3 EP8: Seeing the world through different lenses - Tahira Resalat
36:21||Season 3, Ep. 8In this final episode, we are joined by Tahira Resalat, CEO and Illustrator of Teecaake, which produces unique designs inspired by strong figures representing values of diversity, inclusivity, confidence and colour. Of South Asian origin and having grown up in cities as vibrant as Manchester and Sheffield, now living in London, diversity and representation is extremely important to Tahira. She aims for her art to convey her views and who she is, but above all inspire others. Teecaake began as a passion project which slowly developed into an outlet for Tahira’s mental health and struggles with cultural diaspora. 6 years later, the Teecaake brand spans multiple social media platforms, having amassed a following of over 80,000 people. Next to Teecaake, Tahira is currently studying Innovation Design Engineering at Imperial College and the Royal College of Art, and hopes to pursue a career in human-centred design. In today’s episode, we discuss Teecaake and the idea behind it, taking up space and opportunities, and the importance of seeing the world through as many people’s lenses as possible. Topics covered include: Tahira’s journey to feeling secure in her identity The meaning behind faceless art and how it connects to you Breaking out of cultural expectations The idea of duality in all aspects of life Find out more about Tahira’s work: LinkedIn https://www.linkedin.com/in/tahiraresalat/ Teecaake https://www.teecaake.com/ FOLLOW US: Instagram: https://www.instagram.com/elevat.her/ Twitter: https://twitter.com/ELEVAT_HER Check out our website and subscribe to our newsletter:https://ele-vat-her.com/ Music by Chong @Chong244: https://www.instagram.com/chong244/7. SE3 EP7: Achieving positive impact through higher education - Leila Guerra
34:04||Season 3, Ep. 7In this episode we are joined by Leila Guerra, Vice Dean of Education at the Imperial College Business School since March 2018. Leila is a trained lawyer and specialised in international relations before she moved into Higher Education. She is passionate about the power of achieving positive impact through business education and global awareness, and has already lived in 8 countries. Leila thinks that providing role models and clear opportunities for female students to find their voice and use it is of key importance. Today, we discuss Leilas journey to higher education, the changes she noticed in leadership in academia vs other fields, and how to overcome obstacles as a woman by viewing yourself as more than just a number. Topics covered include: How everyone is a leader in many ways The importance of networks and finding the right contact person Tips on how to negotiate your salary Self-reflection and having honest discussions with yourself Find out more about Leila’s work: LinkedIn https://www.linkedin.com/in/leilaguerra/?originalSubdomain=uk In conversation with Cindy Rose https://www.imperial.ac.uk/business-school/news/conversation-cindy-rose-technology-will-be-the-heart-the-post-covid-19-economic-recovery/ FOLLOW US: Instagram: https://www.instagram.com/elevat.her/ Twitter: https://twitter.com/ELEVAT_HER Check out our website and subscribe to our newsletter https://ele-vat-her.com/ Music by Chong @Chong244: https://www.instagram.com/chong244/6. SE3 EP6: Sexual health for everybody - Dr Julia Bailey
32:10||Season 3, Ep. 6In this episode we are joined by Dr Julia Bailey, associate professor in Primary Care at the University College London eHealth Unit, and a specialty doctor in community sexual health in South East London. Julia’s research focuses on the use of internet and mobile phone for sexual health promotion, sexual wellbeing, and how to improve communication between patients and practitioners during sexual health consultations. Today, we discuss what sexual health is, the different types of contraception available, their pros and cons, and why reducing stigma around sex and sexuality is key to improve both sexual health and wellbeing for everybody. Topics covered include: Sexual health and wellbeing The different types of contraception and how to choose one that fits your needs and preferences How technology can be used to promote sexual health Why sexual health consultations can be complex, and how to make them easier for both patients and practitioners Find out more about Julia’s work: Professional profile: https://www.ucl.ac.uk/epidemiology-health-care/research/pcph/research/e-health-unit/people/julia-bailey Contraception Choices website : http://www.contraceptionchoices.org FOLLOW US: Instagram: https://www.instagram.com/elevat.her/ Twitter: https://twitter.com/ELEVAT_HER Check out our website and subscribe to our newsletter: https://ele-vat-her.com/ Music by Chong @Chong244: https://www.instagram.com/chong244/5. SE3 EP5: Creativity comes when you feel safe - Mary-Laine Friday
31:22||Season 3, Ep. 5In this episode we are joined by Mary-Laine Friday, Founder of Faltrego, a London-based video production company for the third sector. Faltrego is a female-led company with the aim of telling stories that highlight organisation’s causes and move people to action in a traditionally male-dominated industry. With an academic background in human sciences and science communication, Mary-Laine is passionate about telling stories centred on health and social issues. Most importantly, though, she is passionate about people and their lived experiences. Today we discuss Mary’s Laines journey of founding Faltrego as a women-led company, how your environment shapes your beliefs of what you think you can or can’t do, and the many ways of being creative. Topics covered include: Faltrego as a women-led company Working in the media industry as well as the charity sector What you can and can’t do in life – what does that even mean? How your environment in which you grow up shapes your beliefs “You get to be creative when you know you are safe” – the power of being creative Find out more about Mary-Laine’s work: LinkedIn https://www.linkedin.com/in/mary-laine-friday-5a1446a3/?originalSubdomain=uk Faltrego https://www.faltrego.com/about Vimeo.com/faltrego FOLLOW US: Instagram: https://www.instagram.com/elevat.her/ Twitter: https://twitter.com/ELEVAT_HER Check out our website and subscribe to our newsletter: https://ele-vat-her.com/ Music by Chong @Chong244: https://www.instagram.com/chong244/4. SE3 EP4: The biggest barrier in your life is yourself - Rosie Russell
35:35||Season 3, Ep. 4In this episode we are joined by Rosie Russell, head of environment, health and safety at MeiraGTx, a gene therapy company developing treatments for patients with severe diseases. After studying Chemistry and starting her career at the lab bench, Rosie experienced an accident that made her realise the importance of health and safety in a research environment. Rosie moved from working as a scientist to supervising health and safety in various labs, both in the public and private sector. Passionate about solving problems and supporting others, Rosie is also an accomplished mentor and believes in providing everyone with an equal opportunity to fulfil their potential.Today, we discuss Rosie’s professional and personal journey to where she is now, how she came out as a transgender woman at a time where being transgender was looked down upon, and how she finally found meaning and purpose in her life and career. Topics covered include: · Finding a career that suits your skills and fulfils you· Mental health and the importance of having allies· Coming out as a transgender woman and the gender recognition act· Why mentoring is key for your career Find out more about Rosie: LinkedIn profile: https://www.linkedin.com/in/rosiegrussell/ LGBT rights in the UK: Non-binary gender recognition: law and policy: https://commonslibrary.parliament.uk/research-briefings/cbp-9515/UK’s legal recognition of trans people among the very worst in Europe: https://www.pinknews.co.uk/2020/08/06/uk-european-commission-legal-gender-recognition-act-hungary-poland-trans-transgender/ FOLLOW US: Instagram: https://www.instagram.com/elevat.her/ Twitter: https://twitter.com/ELEVAT_HER Check out our website and subscribe to our newsletter: https://ele-vat-her.com/ Music by Chong @Chong244: https://www.instagram.com/chong244/3. SE3 EP3: Why speaking your truth is a form of self-love - Rory Brown
32:35||Season 3, Ep. 3In this episode we are joined by Rory Brown, behaviour change specialist, qualified personal trainer and registered nutrition coach helping individuals restore their relationship with mind, body and food. Having worked in the health and fitness industry for over 10 years with both recreational and professional athletes, and having struggled himself with disordered eating and body dysmorphia, Rory is passionate about raising awareness around mental health and empowering others to become their most authentic self. Today we discuss Rory’s personal journey through recovery, why being true to yourself is a form of self-love and how we can help others, particularly men, break free from the mental barriers preventing them from being truly connected to themselves and their emotions. Topics covered include: Mental health in men vs women The importance of self-love and being authentic to yourself How to break free from your personal mental barriers How to connect and align with your own emotions Find out more about Rory’s work: Instagram: https://www.instagram.com/rorythomasbrown/ Rory’s podcast (with Callum Hardingham): https://podcasts.apple.com/gb/podcast/the-get-strong-podcast/id1522075001 FOLLOW US: Instagram: https://www.instagram.com/elevat.her/ Twitter: https://twitter.com/ELEVAT_HER Check out our website and subscribe to our newsletter: https://ele-vat-her.com/ Music by Chong @Chong244: https://www.instagram.com/chong244/2. SE3 EP2: Leadership in academia - Prof Clare Lloyd
36:14||Season 3, Ep. 2For the second episode of this season, we are joined by Professor Clare Lloyd, Wellcome Senior Fellow in Basic Biomedical Sciences, Professor of Respiratory Immunology, Head of the Division of Respiratory Sciences at the National Heart and Lung Institute, and Vice Dean for Institutional Affairs in the Faculty of Medicine, Imperial College, London. After obtaining her bachelors and PhD in Immunology at Kings College London, Clare undertook a post-doc at Guys Hospital in London and Harvard in Boston. She then moved to a Biotech company in the USA for a while, before returning to the UK to take up a Wellcome Senior Fellowship and starting her own lab. Clare’s research now focusses on the mechanisms underlying the pulmonary immune response to inhaled allergens and pathogens. In today’s episode, we discuss Clare’s journey as a scientist, the insights into running your own lab as well as the importance of being open to suggestions and changes and why research is not linear. Clare’s favourite quote: Sheryl Sandberg “In the future, there will be no female leaders. There will just be leaders” Her quote about research: “The lows are very low, but the highs are very high” Topics covered include: The career of a scientist Why being a PI is the loneliest job in the world Insight and advice on running your own lab Being a mother in academia The importance of celebrating success and having a good network Find out more about Clare’s work: Imperial Website: https://www.imperial.ac.uk/people/c.lloyd LinkedIn: https://www.linkedin.com/in/clare-lloyd-13709ab/?originalSubdomain=uk Her research: https://lloydlab.co.uk/ FOLLOW US: Instagram: https://www.instagram.com/elevat.her/ Twitter: https://twitter.com/ELEVAT_HER Check out our website and subscribe to our newsletter https://ele-vat-her.com/ Music by Chong @Chong244: https://www.instagram.com/chong244/9. SE2 EP9: Improving women's intimate health - Dr Chiara Heide
33:03||Season 2, Ep. 9In the final episode of this season we are joined by Dr Chiara Heide, founder and CEO of BrightCure, a biotech company developing next-generation microbiome fem-care for women who suffer from urinary tract infections. Chiara holds a PhD in Chemical Engineering, and was the founder of Women in STEM at Imperial College. Today we dive into how Chiara came to found BrightCure, her personal experience with urinary tract infections, and what starting your own business really is like. We also touch on some of the taboos around vaginal health and female intimate care, and why increasing awareness about these issues is essential. Topics covered include: Urinary tract infections (UTIs): what they are, how they arise and their current treatments Entrepreneurship and some tips to start your own business Female empowerment in science Finding your path after a PhD Find out more about Chiara’s work: BrightCure website: https://www.bcure.co.uk Instagram: https://www.instagram.com/hibrightcure/ Twitter: https://twitter.com/Brightcure1 Chiara’s LinkedIn: https://www.linkedin.com/in/chiara-heide/ FOLLOW US: Instagram: https://www.instagram.com/elevat.her/ Twitter: https://twitter.com/ELEVAT_HER Check out our website and subscribe to our newsletter: https://ele-vat-her.com/ Music by Chong @Chong244 : https://www.instagram.com/chong244/ Support the show (https://www.paypal.com/donate?hosted_button_id=A4VD5CFUCW4EE&source=url)