015 with Marketing and Strategy Leader, Connie Steele
Today's episode of the EdTech Speaks podcast welcomes Connie Steele, Marketing and Strategy Leader, Executive Consultant and owner of Flywheel Associates, and Host & Creator of the Strategic Momentum Podcast.
Her passion is building and growing brands, products, and experiences. With 20 years of experience working in start-ups, Fortune 500 companies, B2C and B2B businesses, Connie understands how to propel organizations forward by not only developing their business and marketing strategies but also ensuring the successful execution of those efforts.
Her cross-industry, cross-functional experience gives her a unique perspective on what it takes to realize change in organizations. Having worked as a corporate executive and outside consultant, strategist, and project implementation lead, she has seen the challenges from all sides that have inhibited companies from achieving their goals.
Her belief is that no one solution fits all. It a process of continuously learning, iterating, and adapting those solutions based on data-driven insights. It also involves combining that knowledge with what works best in an organization’s culture.
With a history of creating high-performing marketing teams from the ground up, Connie has been able to drive brand consideration, online traffic and engagement, and sales. From leading corporate rebranding efforts and launching compelling online products to creating integrated national campaigns, she has proven success in developing programs and experiences that realize a company’s business goals.
Connie says, "What's important for people to realize is that building the business of you is really going to be an ongoing iteration of your best self, whatever it may be."
Connie's new book, Building the Business of You, will be released on February 11th - look for it on Amazon and her website - bizofyou.co!
Learn more and connect with Connie here: