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3 Steps To Creating The Best Email Marketing Subject Lines
At a glance, email marketing may look easy. Just send a couple emails regularly, and you're good to go.
But a good marketer knows that is not the case. Email marketing is more than just spewing out emails and hoping that it converts to sales. The best approach to fully understand email marketing is to think like a customer.
Imagine being in your customer's shoes for a bit.
If you were to receive a promotional email from a familiar brand, what would make you open the email?
The sender, the subject line, or the preview?
There's actually no wrong answer here, as they all factor into a reader's conscious decision to open an email or not.
However, studies have shown that around 47% of subscribers open an email based on the subject line alone. That figure is significant enough to make email marketers realize how important an email subject line is.
In this episode, we'll walk you through on important parts of the email marketing process - specifically how we craft email campaign subject lines that get us as much as 50% open rates across various types of campaigns.
Plus, browse through various creative samples that can help you come up with your very own catchy email marketing subject lines!
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