Drivetime

Recorded live from BrightonSEO, this episode of Drivetime features one of the most recognisable voices in search: Greg Gifford.With a career rooted in automotive and SEO, Greg shares unfiltered insight into how digital marketing is evolving – and where dealerships are still getting it wrong.From breaking down the myths around AI and search, to explaining why traffic and rankings don’t equal results, this is a no-nonsense conversation about what really drives performance in aftersales and vehicle sales today.Drivetime is the global auto tech podcast powered by Keyloop.

Search is changing. Fast.Recorded live at BrightonSEO, the largest search marketing conference in the UK, this episode of Drivetime features Gijs de Groot, CEO and co-founder of Promptwatch, a fast-growing startup helping brands understand and optimise their presence in AI-driven search. In just over a year, Promptwatch has gone from launch to tracking over 100 million AI citations – a clear signal that the way customers discover brands is shifting fundamentally.In this conversation, Gijs breaks down what that shift really means for automotive retailers and enterprise businesses, and how to stay visible in a world where traditional search behaviours are rapidly disappearing.Drivetime is the global auto tech podcast powered by Keyloop.

In this Gear Change episode of Drivetime, Jacqui reconnects with Duncan Licence from Arrive for a shorter, more accessible take on the themes explored in the main show.From the frustration that drives innovation to the role of software in shaping the in‑car experience, Duncan breaks down how mobility is evolving — and why many of the features drivers want already exist, they’re just not fully unlocked yet.Topics include:Why frustration is often the catalyst for innovationHow connected cars are making it possible to remove friction from parking, charging and paymentsThe biggest myth about in‑car technology and why current software still isn’t good enoughWhy the best experiences are fully integrated (not yet another app to download)How OEMs are competing to deliver smarter, more intuitive in‑car softwareThe rise of agentic AI and voice — and what it means for how we interact with our carsWhy autonomous vehicles could transform cities — even if the path to adoption is complexReal‑world examples of friction drivers still face (and how tech can solve them)This is a concise, engaging listen that brings the future of mobility into sharp focus – and highlights just how much is already within reach.Drivetime is the global auto tech podcast powered by Keyloop.

In this episode of Drivetime, Jacqui is joined by Duncan Licence, Head of Automotive & Data at Arrive, to explore how mobility technology is quietly transforming the everyday driving experience — often in ways drivers don’t even realise.From the evolution of Parkopedia and its acquisition by Arrive to the rise of in‑car payments, EV charging, tolling and the role of data in shaping smarter cities, Duncan shares practical insights into how software‑defined vehicles are changing what it means to own and use a car. The conversation also looks ahead to autonomous vehicles, subscription‑based features, agentic AI in cars, and why parking — not traffic — is now one of the most valuable connected services for driversDrivetime is the global auto tech podcast powered by Keyloop.

In this gear change episode of Drivetime, Jacqui is joined once again by Mike Hawes, Chief Executive of the SMMT, to cut through the noise around electrification and tackle the biggest misconceptions facing the UK automotive industry.Building on the main episode, this shorter conversation focuses on mythbusting the ZEV mandate, the real cost of delivery, and the risks of pushing faster than the market or infrastructure can realistically support.Mike sets out why EV growth figures don’t tell the full story, how incentives are masking underlying demand, and why getting the pace of change wrong could put UK manufacturing and regional communities at risk.Drivetime is the global auto tech podcast powered by Keyloop.

In this episode of Drivetime, Jacqui is joined by Mike Hawes, Chief Executive of the Society of Motor Manufacturers and Traders (SMMT), to unpack the biggest forces reshaping the UK automotive industry. Drawing on more than a decade at the helm of the SMMT, Mike shares a candid view on how OEMs, policymakers and retailers are navigating electrification, global trade pressures and shifting consumer confidence and why the transition to net zero is proving more complex than firstanticipated.From the realities of the ZEV mandate and charging infrastructure, to affordability, residual values and total cost of ownership, this conversation cuts through the headlines to explore what’s really happening on the ground and what needs to change next.Drivetime is the global auto tech podcast powered by Keyloop.

In this Gear Change episode of Drivetime, Jacqui reconnects with Mona Eghanian for a fast‑paced, myth‑busting conversation that cuts straight to the heart of automotive and mobility innovation. Building on the main episode, Mona breaks down how ideas actually move from early concept to real‑world deployment, why innovation can’t happen in isolation, and what people inside — and outside — the automotive industry often get wrong about “auto tech”. From regional innovation hubs and real‑world pilots, to AI‑driven mobility and emotionally intelligent vehicles, this episode offers practical insight into how innovation ecosystems really work — and how individuals and companies can get involved. Drivetime is the global auto tech podcast powered by Keyloop.  

In this episode of Drivetime, Jacqui is joined by Mona Eghanian, Deputy Head of the Ontario Vehicle Innovation Network (VIN), to unpack how the province is turning big ideas into commercially viable technologies – and why innovation doesn’t stop at the vehicle itself. Ontario has quietly become one of the most important places in the world for automotive and mobility innovation – and VIN is at the centre of it. From bridging the infamous “valley of death” between R&D and commercialisation, to creating real‑world testbeds across highways, borders and transit systems, Mona explains how VIN is helping startups, researchers and OEMs work together to build the car — and mobility system — of the future. This conversation spans EVs, AI, charging infrastructure, talent development, global partnerships and public transport, offering a rare look behind the scenes of a government‑backed innovation model that’s already delivering real economic impact. Drivetime is the global auto tech podcast powered by Keyloop.  

In this week’s gear change episode, Jacqui is joined once again by Niel Hiscox, President of Universus Media and Clarify Group. Building on insights from the main episode, this shorter conversation distils the big takeaways, digs into industry myths, and explores what’s ahead for Canadian automotive retail. Niel is one of the most influential voices in the Canadian automotive landscape. Don’t miss the insights he shares in this conversation.Drivetime is the global auto tech podcast powered by Keyloop.