Leadership and Loyalty™

Share

Robbie Kellman Baxter: The Membership Economy [audio]

The changing face of business is getting our customers and our teams to buy into more than a single, or for that matter, a repeat purchase.


Business, leadership, and most importantly, the way the economy moves, have all changed. 


We’ve all heard of the share economy, brought into popularity with shared cars. But do you realize there's a new emerging economy that business leaders and entrepreneurship are moving into called the Membership Economy?


Well stay tuned because you are about to find out; our guest on this episode is Robbie Kellman. 


Robbie Kellman Baxter coined the term “Membership Economy”. She has been advising entrepreneurs on business strategy for 20 years and has worked with nearly 100 organizations in over 20 industries on growth initiatives.


She’s a sought-after writer and keynote speaker, who has presented at top universities, associations and corporations, as well as corporate boards and leadership teams around the world. 


Robbie's latest book, 'The Membership Economy, Find Your Super-users, Master the Forever Transaction & Build Recurring Revenue', has been named a top 5 Marketing Book of the Year by Inc.com. Prior to launching Peninsula Strategies, Robbie was a strategy consultant at Booz-Allen, a New York City Urban Fellow and a Silicon Valley product marketer. 


Robbie is the leading subject matter expert on membership and subscription models. She has advised companies including Netflix, the Wall Street Journal and Electronic Arts.


On this episode we discuss:

  • What is the membership Economy and why does it matter to leaders
  • Why Membership and Purpose fit so beautifully together
  • How to build a forever transaction with the people you serve
  • The difference between subscription and membership
  • Why does the The Membership Economy matter to the leaders of today


Find out more about Robbie Kellman Baxter: www.membershipecconomy.com 


To find out more about hiring Dov Baron as a speaker or strategist for your organization: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speaking

Remember you can now also find us on iTunes, Spotify, iHeart Radio, or wherever you tune into podcasts

And on traditional radio stations across the US every Monday and Thursday on: 

99.5 FM & 1520 AM Las Vegas

102.1 FM & 1640 AM Lancaster, Philadelphia

87.9 FM & 810 AM Macon, Gorgia 

92.1 FM & 1630 AM Tampa, Florida

97.7 The Villages, Florida

96.3 FM Boulder, Colorado

90.3 FM Milwaukee, Wisconsin 

94.7 FM Pittsburg, Philadelphia

87.9 FM Colorado Springs, Colorado

Also look for us on ROKU TV where there’s 100K subscribers. 

If you are a regular listener, then a big thank you to you for making us the #1 podcast Globally for Fortune 500 listeners! 

And with a potential reach of 2.5 to 3 million listeners for every show, we’re honoured and grateful to be cited in INC.com as The #1 Podcast To Make You a Better Leader. 

More Episodes

Comments